PITTAYA THAMMA : PROLIFERATE

PROLIFERATE : CONTEMPORARY BUSINESS FUTURES

Phase 3

Virtual reality and augmented reality is transforming the way we learn, interact, and understand the world around us.

A Virtual Coworking Space: Program

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The brand plate demonstrates how the 3 selected brands come together as a virtual coworking space. Each brand is given a representation according to the studies done in Phase 1 and Phase 2: Osterhout Design Group (smartglass), Open Whisper Systems (private office), Reddit (collaborative space). 

The program is a coworking space, which offers a cutting-edge augmented reality smartglass in addition to a shared working environment for remote workers, freelancers and budding small businesses. At this coworking space, the space inside is a blank canvas waiting to be filled. Because each person has a different preference, members will be able to customize their own space, through the use of smartglasses, to improve workflow and boost productivity. The smartglass may also assist the user with work, provide news and announcements, navigate the place, and generate virtual barriers to protect privacy.

San Francisco, California: Site

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The area within 500 meters radius of the headquarters of the 3 brands is analyzed to scout a possible location for the project.

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The amenities inside the radius of the headquarter are located to find a site with a high level of proximity to amenities and businesses, including coffee shops, shopping, restaurants, bars, hotels, and gyms.

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The final decision for the site is located at the Market Street and Ellis Street intersection.

The goal is to maximize space usage while also providing ample common space, meeting rooms, and natural light. The building has a central courtyard, which allows light to penetrates the inner area. Some section of each floor extends over the sidewalk to create rooms with a better view of the intersection. They also act as shading devices. The building has an electrochromic glass façade that allows the user to control the amount of heat or light that passes through the glass at the flick of a switch. When the glass turns opaque, the extended parts of facade becomes a projection screen for commercial purposes, like signs.

Plan

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1st Floor Plan features a reception, a promotional space, a coffee shop, and a hot desking area.

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2nd Floor Plan features a collaborative space, a dedicated desk space, and private offices for individual and team. 

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3rd Floor Plan features a collaborative space, private offices, meeting room, and an outdoor terrace.

Elevation

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South Elevation shows the electrochromic glass facade at work.

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East Elevation also shows the possible ads that will be projected on the electrochromic glass.

Section

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South elevation shows the spaces inside the private offices.

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East Section shows the courtyard and the outdoor terrace.

Perspective View

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A view demonstrating the projection on the electrochromic glass.

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A view from the sidewalk showing displays of the customized spaces from the inside. 

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A view showing the outdoor terrace.

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A view demonstrating the interior, as well as the use of visual barriers to protect privacy.

Spatial Mapping

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(Left to Right) Reality, spatial mapping, customized spaces sample 1, customized spaces sample 2.

The project aims to integrate technological advances into the architecture to create a glimpse into the future where VR, AR, and advanced materials are inevitable.

Model

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Massing models focusing on providing ample natural light and visibility

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The selected massing.

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The site model of the Market St. and Ellis St. intersection.

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A study model of the facade with extensions.

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The building model.

PITTAYA THAMMA : MATERIAL MEMES

EVOLVE : MATERIAL MEMES

Phase 2

Osterhout Design Group: Evolution

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Electrochromic glass The "selection" plate from phase 1 focuses on the user interface of the ODG Smartglass, which leads to the selection of an interfacial material in this phase, the electrochromic glass. An electrochromic glass is a glass or glazing whose light transmission properties are altered when electricity is applied. Generally, the glass changes from translucent to transparent, changing from blocking some wavelengths of light to letting light pass through.

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The different modes of the electrochromic glass.

Open Whisper Systems: Evolution

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Polarizer The Signal app uses an end-to-end encryption as a system to secure messages. Encryption involves turning data into scrambled form such that it is impossible for any party intercepting it to read it except the intended recipient. A polarizer is chosen as a material representing this type of encryption. A polarizer translates unpolarized light into polarized light by letting some light waves of specific polarization pass and blocking light waves of other polarization. The similarity is the act of translating one form of medium to another, from unencrypted to encrypted message, from unpolarized to polarized wave.

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The overlapping polarizers at different angles show how little light can pass through. 

Osterhout Design Group, Open Whisper Systems: Components

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Smart glass The combination of an electrochromic glass and a polarizer creates a smart glass. In addition to a polarizing filter which reduces glare, there is an antenna polarizer which reduces the amount of signal received from electronic devices.

Reddit: Evolution

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Newspaperwood A newspaper is chosen as a material for Reddit. This is a direct translation from a digital news aggregation website to a paper publication covering news. In phase 1, Reddit's aspect of interest is its community. The idea of community existed in the production of a newspaper where several groups of people from different backgrounds need to come together. Newspaperwood is the form of newspaper that is selected to study.

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The texture of an attempted newpaperwood.

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The pieces cut from the log of newspapers.

Reddit: Components

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Booth The newspaperwood created the structure of a booth, which mainly consists of a seat and a wall mounted desk.

Osterhout Design Group, Open Whisper Systems, Reddit: Context Revisited

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In response to the context plate from phase 1, where the main issue of the context is the lack of privacy, the idea is to create a private space in an urban public area. The result is a privacy booth, incorporating the two elements from the components plates. The newspaperwood structure of the booth serves as a vision barrier while the smart glass provides privacy through the reduction of the radio wave and other signals fitting for the antenna polarizer. The smart glass will activate as the user enters the booth, providing privacy as well as suggesting availability of the booth.

PITTAYA THAMMA : BRAND GENETICS

SELECT : BRAND GENETICS

Phase 1

Osterhout Design Group: Identity

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ODG is a leading wearable technology company that develops and manufactures mobile, self-contained and lightweight head-worn mixed reality smartglasses with photo-realistic imagery.

Osterhout Design Group: Selection

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The extraction of the user interface and software framework shows the position of icons on the smartglass, including the elements that follows upon selecting these icons. A comparison between the field of view of the mobile phone and smartglass was included.

Open Whisper System: Identity

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OWS is a software organization that focuses on the development of the Signal Protocol. It also maintains an encrypted communications application called Signal. Signal is a free and open source software application that employs end-to-end encryption, allowing users to send end-to-end encrypted group, text, picture, and video messages and have encrypted phone conversations between Signal users.

Open Whisper System: Selection

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Some features related to privacy of the Signal application consists of encrypted message and call, disappearing messages, hiding messages on the lock screen, and contacts verification. Signal's user interface of the chat window was compared to other well known messaging application.

Reddit: Identity

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Reddit is a social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "subreddits", which cover a variety of topics including news, science, movies, video games, music, books, fitness, food, and image-sharing.

Reddit: Selection

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Contribution to subreddits comes in several ways, some of which are submitting posts and links, comments, upvotes, and downvotes on discussions. The Reddit application is one of the platforms that allows contribution to the Reddit's community.

Osterhout Design Group, Open Whisper System, Reddit: Context

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The context plate displays a near future where smartglass will be a powerful wearable device that is owned by the majority of the population. Smartglass users will experience an augmented reality in their daily life and will be given suggestion on trivial information such as points of interest, tourist attraction, etc. Information on every aspect of life will be fed to the user instantaneously in the blink of an eye. Smartglass users are allowed to contact other users through the Open Whisper System which includes text, voice, and video messaging. Reddit is one of the many application on the smartglass, which inform other users the subreddit you belong to. Moreover, the Open Whisper System serves as a security system that protects the identity of the users.