PHASE 3: PROLIFERATE

Onjira  Mahitthafongkul

Thomas Lozada

 Defining new brand from three selected brands by study relationship and outcomes

DEFINING NEW BRAND 

 

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By taking out all identities from each brand here are the main focus of the brand,

 rasing awareness, sharing space, exchanging professions and convenience

 To lower the scale of the user, defining a specific group of people under the same circumstance take out brand identity the most.

 BLINDS COMMUNITY

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 The blinds community is focusing on giving career to blinds my teaching them how to make a tactile pavement that is used within the building and also selling for the blinds which all the progress of making is reveal to the public through the design of the building

The buildnig is on the Lincoln center, New York, which it shared the space with Trully hall, where 99U set up their conference every month, so it will help to promote the brand.

COMPONENTS MAKING

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Tacttile pavement is the combination between materail chosen with the brand identity. With sand mixing with starch and glue it will get harden and be able to create pattern on them. The pattern that will be use inside the building compose of standard pattern and the specific pattern the speacially design for the building to help the blind remember the layout of the building easily

 BUILDING DESIGN

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For program planning, Each room is arranging in one way circulation, the room is arrange as follow, 

reception > classroom > making room > baking room > finishing room > storage > shop. 

Each room is elevated up 1 meter to with ramp to helping blind define space easier along with placing specic pavement along the floor,

Moreover, by studying site context and surrounded building, the direction of the sun also become one factor for facade designing. The frequency of arranging or the wall is depend on the sunlight which those pattern facade help blind to circulate around the building easier.

SECTION // ELEVATION

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ATMOSHERIC

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PHASE 2 : MATERIALS

PROJECT 1 PHASE 2

Onjira Mahitthafingkul

Thomas Lozada

Selecting candidate materials which represent selected brands through the concept of COMMUNITY and make a series of experiment

to build and architectural experiment component for design development.

SAND ALIVIE

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Sand alive is the combining of normal sand and the food binding agent in order to make sand be able to combine and holding easily.

Sand represents variety of people

Forming of sand represent forming of different community

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Testing different types of sands and how each one can form a stronger shape by mixing sand with different material such as stones.

Community starts when people start to exchange ideas and thinking

A seating module encourage people to stack and arrange seating by themselves by using sands as a base component of seating

INKATATORY

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Inkatatory paper is the applying of thermochromics ink with conductive pattern, when heat or electric charges is transfer between paper the ink color will change.

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The movement and community always change through time or change by the action. Applying inkatatory with the floor house can help tracking circulation.

Plan below show the improvement of circulation by tracking and try to reduce the entrance spot in the plan

CONTEXT

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Combining seating component and inkatatory to the public common area, easy to improving planning by tracking the circulation of people and where people usually choose to settle down when creating their own community.

PHASE 1: BRAND GENETIC

PROJECT 1 PHASE 1

Onjira Mahitthafongkul

Thomas Lozada

Analysing selected brand by doing research to define genes, norms and memes of each brand.

SELECTED BRAND

- COMMON -

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 A Company that built a co-living space

Philosophy: Creating better living through convenience and community

Common provided all facilities to the users with long term rental contract

Consist of 16 houses in 4 cities

House design with specific furniture which meant to be for sharing

- 99U - 

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A website empower by Adobe to empowering creative community

Philosophy: To help finding inspiration to build an incredible career

99U provided Talks and interview from many successful people 

  Giving inspiration article to the user

The topic vary in many fields but all focuses in making creativity

- #METOO MOVEMENT - 

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A movement to raise awairness in sexual harrasment

The movement expand rapidly through #metoo hashtag in twitter

Those who had been through sexual harassment are encouraged to speak up 

Many victims get involve and the impact affects society

Many campaigne were forming to raise fund such as TIME's UP

 

CONTEXT

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Showing the difference in mission of each company

Along the way to the mission all three selected have built the same thing which is the community

with COMMON, people are forming community with the shared space

with 99U, through the sharing of the same interest, group of people is forming

with #metoo, people come together with one specific shared experience

When combine all three group of people together we can have an scenario of community

The community of all three is expanding along the way to their difference missions