Project 1.1
BRAND GENETIC~ Will Bhuvarin Thaveetermsakul ~
Aj. Thomas Lozada
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'In this phase, we are talking about the identity of brands which we chosen and
the prediction of how will these brands began to merge or interact with each other
in the future.'
'The first company I chose was this Nintendo which is known as one of the largest gaming
company in the world but who knows that this company before the succession they tried
many different things such as taxi, hotel and toys.'
'At the start of this company they produced physical toys for kids before Yokoi Gunpei,
Electronic engineer that work with Nintendo, he first developed the first handheld game
called Game&Watch under the concept of portable device that could becomes more than
just a game.'
'After that Nintendo started to focusing on producing electrical devices for gaming together
with the game itself and there are multiple version of them such as Mario, Pokemon or even
Zelda which is most popular in the west, other than that they developed the gaming cartridge
for homing console like Famicom which later able to merge with the handheld device which
created Gameboy and becoming the start of Gameboy production line which are Gameboy Color
, Gameboy Advance, and Gameboy SP. Then due to the challenge from Sony, Nintendo introduced
Nintendo DS which contains multi-function with double screen and touchable screen which is
a huge success for Nintendo and several others in the up coming years.'
'So, as conclusion, according to NIntendo philosophy itself, they trying to challenge them self
and produced the new way for their consumer to enjoy the gaming experience.'
'The second company I chose was Osmo, what Osmo trying to achieve is the world where
physical and digital merges, which comes from the fact that Osmo is the company which
produced educational gaming application on smartphones and tablet for kids. They also
produced these physical toy sets which required to play with the apps. The idea was since
these days parents tense to use these high tech device to teach their kids which awkward
because these devices are complicate compared to old physical wooden toys which challenge
kids to use their creativity to max also teach them about several basics then if we can't stop
nor get rid of those high tech device then why don't we try to merge them with old school toys!?'
'The result was awesome, Osmo paired up with several education companies in order to develop
each of there games and now 4,000 and more schools has these Osmo kits and use them as one
of teaching and learning devices at school.'
Aj. Thomas Lozada
'In this phase, we are talking about the identity of brands which we chosen and
the prediction of how will these brands began to merge or interact with each other
in the future.'
company in the world but who knows that this company before the succession they tried
many different things such as taxi, hotel and toys.'
'At the start of this company they produced physical toys for kids before Yokoi Gunpei,
Electronic engineer that work with Nintendo, he first developed the first handheld game
called Game&Watch under the concept of portable device that could becomes more than
just a game.'
'After that Nintendo started to focusing on producing electrical devices for gaming together
with the game itself and there are multiple version of them such as Mario, Pokemon or even
Zelda which is most popular in the west, other than that they developed the gaming cartridge
for homing console like Famicom which later able to merge with the handheld device which
created Gameboy and becoming the start of Gameboy production line which are Gameboy Color
, Gameboy Advance, and Gameboy SP. Then due to the challenge from Sony, Nintendo introduced
Nintendo DS which contains multi-function with double screen and touchable screen which is
a huge success for Nintendo and several others in the up coming years.'
and produced the new way for their consumer to enjoy the gaming experience.'
'The second company I chose was Osmo, what Osmo trying to achieve is the world where
produced educational gaming application on smartphones and tablet for kids. They also
produced these physical toy sets which required to play with the apps. The idea was since
these days parents tense to use these high tech device to teach their kids which awkward
because these devices are complicate compared to old physical wooden toys which challenge
kids to use their creativity to max also teach them about several basics then if we can't stop
each of there games and now 4,000 and more schools has these Osmo kits and use them as one
of teaching and learning devices at school.'
'This is my last company chosen, Foursquare, The company produced application and named it
like the company itself the purpose is to be a community like application along with the location
information sharing feature which they have done before, basically what it does is giving recommendation
for places that you as a user are looking for, for example, if you were to looking for a dinner restaurant
at siam, the app will give you the information of many different restaurants in the local area where you are
based on the recommendation from several other users so, in the end it becomes a community where users
will share places that are interesting, great or where they like also giving comments and feedback about
local places.'
'On the second plate I did the logo and icon analyzing which give me the connection and the idea
behind the design of the brand.'
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'In the final plate, This is what my image of future where these three companies were to work together
and create an augmented reality where you can also feels that world compared to virtual reality! based
on the keywords extract from those previous plates, which are Challenge from Nintendo, Merging from
Osmo and Connecting from Foursquare. The future where the park has becomes an adventure event holding
site, which required those devices on the plate to perform, the glasses which interfere your vision with those
monster from your familiar games, together with vibration suit which give you the sense of feeling where you
no longer have to imagine yourself as those avatar in the game you played because now you are that avatar
itself!'
'In the final plate, This is what my image of future where these three companies were to work together
and create an augmented reality where you can also feels that world compared to virtual reality! based
on the keywords extract from those previous plates, which are Challenge from Nintendo, Merging from
Osmo and Connecting from Foursquare. The future where the park has becomes an adventure event holding
site, which required those devices on the plate to perform, the glasses which interfere your vision with those
monster from your familiar games, together with vibration suit which give you the sense of feeling where you
no longer have to imagine yourself as those avatar in the game you played because now you are that avatar
itself!'
