Phase3: Proliferate (contemporary business future)

Booontita Boonsusakul

Pratana Klieopatinon

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This phase is the brand integration of our brand analysis from phase1 and brand material from phase2. OfoRest is brand integration from 2 brands which is Ofo[ Bike sharing platform] and City mapper [Public transit application]. Ofo rest want to serve needs for bikers or ofo user to have  good experience of resting in an adjustable bikestation and make public transportation become more accessible.

The design was developed for the most important bike which is call smart lock. The ring smart lock provide gps which give data company, and the automaticly unlock Qr code when scanning .

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Explotation of bike station stucture

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This platform is introduce to Milan which have both brand available and with a high dense of traffic. The structure will connect to different public transportation that are existing in Milan .

The connection of structure to public transportation was begging by choosing A to B routes. The example routes was starting from Milan information center  passing Duomo dimilano [Milan center] to Darsena Dock[Dock of Milan].  This illustrate an example of the possibilties of how we can connect the structure to those existing one. 

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Now the brand would be promote by ofo center which is desiing from the connection of each ring creating more larger struture. The is center is like the gathering space fore ofo users  which have an small working space a cafe, the ofo information, and. bike ramp . It will be and starting point for some ofo event or ofo day trip that promote ofo brand. It is place infront of milan museum and beside Duomo di milano which the site that is abundant. It also placing on the urban land scape slope to enhance the stucture and look attractive

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On the top of landscape is a work area and ofo office. The highest floor level allow ofo staff to see the view of the whole area for well organize

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The perspective view of of cafe below the level of ofo office.

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Interior view of  ofo cafe

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Interior view of ofo office and co-working space

Phase2

Evolve (material memes)

PookPang Boontita Boonsusakul
Aj. Pratana Klieopatinon

Experiment and reproduction on the select material. Searching for the possibilities of material that could be developed to an architecture component . The material that I have chose are from  2 brands: Ofo and The Void

Ofo

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Ofo: Bike sharing platform that allow you to use the bike easily in anywhere and anytime.  The important component on the bike that allow people to unlock the bike easily is called "Smart Lock". With the design of C-shape that give an open and close motion giving a lot of potential in term of movement and surfaces.

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Experiment by arrange the ring in a long series, crating a surface with open and close motion. Each pattern give a different of surface shape and also the quality of light in the interior.  Also, connect each ring together  from 2-4 set. The result of moving the ring gave an expansion of the ring connection and also different shape of rings.

                                

The Void

The Void:  Virtual hyper reality experience. This brand using a software laying on the physical object and create a Vr scene.  The experiment is about testing the output by projection the on different material and dimension(1-2-3 dimension) object.  Also, I try the experiment og projecting the abstract animation on 2 dimension object see how it performs.

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DIY Projector

Made a rectangular box and adding a magnifier glass. Put the phone inside the box and turn turn on the light to high dense.

                  

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Different material giving a dfferent output. Some material gave a reflection out put such as glass and whitebord. Dark matial will absorb the light and giving the low quality of projecting such as black fabric and wood. Also, some material have a bumping tecture which will make a distortion to the image sucha= as brick and stone.

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This plate illustrate the performance of C-ring series as a surface for projection. From the previous phase integration which is about Vr city bike tour, the projection will take a roll of creating animation film to make the tourist exploration become more interesting and fun. C-ring shape with its open and close motion create a different shape of construction and also allow the projector to projection about the historical story all situation which have happened in the past and now extinct in precise places

Select (Brand Genetics)

Boontita Boonsusakul
Project1.1
Aj. Pratana Klieopatinon

Analyzed identities of each brand using biological term. Describing the candidate brand to see the difference or relation to one another. Pulling the material from each brand and intergrated to a contemporary context. 3 brands that I chose are Ofo, City mapper, and The Void.

Ofo

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Ofo is  bike sharing Platform which you can use it and park it anywhere or anytime you want. It was starting by a  Chinese student who wants to solve the problem of losing there bike, lack of bike dock do to the huge number of bicycle in China. You can easily use the bike by download ofo application then follow the step and unlock  it by scanning a Qr code. After the ride,just push down the lock button and pay through the application. There is another compete company "Obike" that also have similar platform but both still have there pros and cons.

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A smart lock process allow people easily to access Ofo bike. I work by an IOT (Low power technology) by Huawei and China telecom. You just have this one application and you allow to use it anywhere that have this bike sharing platform. Ofo is very cheap and it also calculate your calories, and routes after your ride. It also provide a full time service so you don't need to be worry while riding, just inform the problem through a maintenance feature. There is also a bike score record, it will give you a point after our ride but if you have been a bad rider be awre that your point will be deducted and you will not be able to ride it again.

City Mapper

          

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City mapper is a mapping and plublic transit application. It shows you a different kind of transportation and bring you to a destination by the fastest routes. The company hace integrated there application to a smart bus. This bus will provide a high tehnology equipment that facilitate to people such as the phone charger od a screen that showing a routes, destination, and approximate arriving time. They mission is to improve and develop the bus to be a smart city in the future.

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The application provide an easy feature which is "Take me work" Take me home"or "Take me somewhere". You can record your home or work address so there is no problem when you need to go to unfamiliar places just place the button and it will take to your home or work in fastest route. Also, with the take me somewhere feature. You can record your favorite routes that you think it is the best for you. City mapper is working with many other company which will allow them to give an accurate data to user and also facilitate people. For example, city mapper working with apple create an application for watch to make an easy accessibility for apple watch user.

The Void

       

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The void is a Hyper-reality experience. It take a scene from Star war movie which will bring you to the movie experience. Player will come in a group of 4, wearing a computer costume that be provided and doing the mission in a VR space. The void has another scene from Goosebump movie. Each scene will  be provide in different city so you  can  check from the website first and also can buy a ticket there.

       

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Vr space is layered by a speacial software. Player will see an anmation through a Vr glasses and they will feel a vibration from the haptic vest. Space will have the special effect like fan, mist machine or heat lamp so you not only see but you will also smell and feel.

Virtual city bike

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The purpose is to promote the local traditional or cultural through the virtual bike experience. Combine the application of city mapper and Ofo together for finding a routes that people can access to the nearest Vr bike. Also adding the VR bike routes map to keep the rider on track. I choose Copen hagen city to be an example city. Copenhagen is a big bike friendly city with a 250 Miles of bike path. The city is dominated by bike, there is many facility for bike like bike traffic light, a clear seperate bike lane, or public transportation which allow the bike to get on. So with this platform people will be more exciting of exploring the city and promote the local traditional in interesting way.