-

-

Monday, May 7, 2018

Phase3: Proliferate (contemporary business future)

Booontita Boonsusakul

Pratana Klieopatinon






This phase is the brand integration of our brand analysis from phase1 and brand material from phase2. OfoRest is brand integration from 2 brands which is Ofo[ Bike sharing platform] and City mapper [Public transit application]. Ofo rest want to serve needs for bikers or ofo user to have  good experience of resting in an adjustable bikestation and make public transportation become more accessible.
The design was developed for the most important bike which is call smart lock. The ring smart lock provide gps which give data company, and the automaticly unlock Qr code when scanning .



Explotation of bike station stucture


This platform is introduce to Milan which have both brand available and with a high dense of traffic. The structure will connect to different public transportation that are existing in Milan .
The connection of structure to public transportation was begging by choosing A to B routes. The example routes was starting from Milan information center  passing Duomo dimilano [Milan center] to Darsena Dock[Dock of Milan].  This illustrate an example of the possibilties of how we can connect the structure to those existing one. 


Now the brand would be promote by ofo center which is desiing from the connection of each ring creating more larger struture. The is center is like the gathering space fore ofo users  which have an small working space a cafe, the ofo information, and. bike ramp . It will be and starting point for some ofo event or ofo day trip that promote ofo brand. It is place infront of milan museum and beside Duomo di milano which the site that is abundant. It also placing on the urban land scape slope to enhance the stucture and look attractive


On the top of landscape is a work area and ofo office. The highest floor level allow ofo staff to see the view of the whole area for well organize

The perspective view of of cafe below the level of ofo office.

Interior view of  ofo cafe


Interior view of ofo office and co-working space





No comments:

Post a Comment