PHASE 1BRAND GENETIC
PHATCHANON VARANUKULSAK
After researching process, the data of the company were organized into 3 types which compare with the identity and characteristic of human
HEART - BODY - ACTION
HEART - WHAT ARE THEY(IDENTITY)
BODY - WHAT ARE THEY(APPEARANCE)
ACTION - WHAT THEY DO
The first company is Atlassian producing the software product and creating the style and attitude of employee and customer to build a teamwork and collaboration in the customer's company. There are more identity of atlassian like reliable, convenient and etc.
the select page was explained through the abstract graphic representing the effect in the atlassian company and spread out to the social created the social impact to the customer , customer client and outsider
Another company is the Pledge 1 % working with charity and community, they focus on giving in variety ways that will create impact to the society in the present and future, There are also create the reputation and identity of company in a good way
The giving was separated into 2 types which come from community and charity
the community which is company give the opportunity to poor people and the charity will create the reputation through the perception and affect to the social impact
Lenny letter is the media in the social media created the new attitude , thought and idea of people in different class ,age and nation. They also emphasize the equality, motivation and feminism
They work as connector of reader and society created the impact in term of idea, thought and attitude in every types of people in the society
The last plate show the connection and relation of three companies come in same thing but different aspect and show what affect to another thing, the example is Atlassian company creating the development in the other company by their product and impact to the attitude and vision through the perception of different people and come back in term of trending which will specify what will happen in the future
No comments:
Post a Comment