Phase 3: PROLIFERATE: Marisa Rosam

PROLIFERATE 

Marisa Rosam 

Brand

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The process is different sections of the business itself and their material which is woven together to become a successful innovative brand, Allbirds.

Why is it "the world's most comfortable shoes" ?

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The shoe can be seen as a space or a room, this room hugs around the foot. The foot is then supported by layers of sponge like material providing softness at every step. Adding the fine merino wool fabric to the layer which comes in contact with the foot provides maximum comfort.

SPACIAL RELATIONSHIP 

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Humans body doesn't have straight lines, yet spaces aren't design according to our curves.
To provide a comfortable space, I'm taking the layers from the shoe and applying it to the space that will be designed according to the human body and comfort.

SITE 

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The Material Research Center will be near the headquarters of Allbirds in San Francisco.

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PROJECT 1.2 - EVOLVE - MARISA ROSAM

PROJECT 1.2 

EVOLVE 

MARISA ROSAM

 MERINO WOOL

Experimentation with the technique of weaving 

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THAI SILK

Experiment with dying silk, synthetic silk and chiffon

To see how the color pigment stays on the materials

To see how the dye spreads through the materials

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PROJECT 1.1: BRAND GENETICS - MARISA ROSAM

PROJECT 1.1 

BRAND GENETICS 

 MARISA ROSAM

ALLBIRDS

GOALS : 

To search for a better eco friendly and sustainable way to produce rather than choosing the cheapest. 

To give consumers a better conscious choice of buying products.


PRODUCTS : 

"THE WORLD'S MOST COMFORTABLE SHOES"

Designing in style, simple and comfortable shoes that fit with any outfits and any occasion.


MATERIAL : 

MERINO WOOL

The finest sheep wool around that is filled with wonderful functions.

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AMSILK 

GOALS : 

To be sustainable, eco-friendly and energy sufficient.

PRODUCTS : 

SYNTHETIC SPIDER SILK

A vegan option for silk that provides the same or even better quality and function.

MATERIAL : 

SILK

The process of producing silk. 

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INTERNATIONAL PAPER

GOALS : 

THE IP WAY FORWARD

Sustaining forests

Improving our planet

Innovative products

Investing in people

PRODUCTS : 

PAPER

Producing products that people depend on.

MATERIAL : 

PAPER

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HYGGE

NO EXACT TRANSLATION BUT IT'S THE CONCEPT OF A LIFESTYLE.

THE ART OF CREATING A SUITABLE, COMFORTABLE ENVIRONMENT FOR ONESELF. 

HYGGE CAN BE TAKEN PLACE BEYOND THE PRIVATE LIVING SPACE, 

IT CAN BE AT WORK, IN THE CITY, IN THE WILD AND 

WITH FRIENDS AND FAMILY.