PROLIFERATE
Marisa Rosam
Brand
The process is different sections of the business itself and their material which is woven together to become a successful innovative brand, Allbirds.
Why is it "the world's most comfortable shoes" ?
The shoe can be seen as a space or a room, this room hugs around the foot. The foot is then supported by layers of sponge like material providing softness at every step. Adding the fine merino wool fabric to the layer which comes in contact with the foot provides maximum comfort.
SPACIAL RELATIONSHIP
Humans body doesn't have straight lines, yet spaces aren't design according to our curves.
To provide a comfortable space, I'm taking the layers from the shoe and applying it to the space that will be designed according to the human body and comfort.
To provide a comfortable space, I'm taking the layers from the shoe and applying it to the space that will be designed according to the human body and comfort.
SITE
The Material Research Center will be near the headquarters of Allbirds in San Francisco.
Full Resolution
Full Resolution
Full Resolution
Full Resolution
Full Resolution
Full Resolution
Full Resolution
Full Resolution
Full Resolution
No comments:
Post a Comment