PROJECT 1 PHASE 1
Onjira Mahitthafongkul
Thomas Lozada
Analysing selected brand by doing research to define genes, norms and memes of each brand.
SELECTED BRAND
- COMMON -
A Company that built a co-living space
Philosophy: Creating better living through convenience and community
Common provided all facilities to the users with long term rental contract
Consist of 16 houses in 4 cities
House design with specific furniture which meant to be for sharing
- 99U -
A website empower by Adobe to empowering creative community
Philosophy: To help finding inspiration to build an incredible career
99U provided Talks and interview from many successful people
Giving inspiration article to the user
The topic vary in many fields but all focuses in making creativity
- #METOO MOVEMENT -
A movement to raise awairness in sexual harrasment
The movement expand rapidly through #metoo hashtag in twitter
Those who had been through sexual harassment are encouraged to speak up
Many victims get involve and the impact affects society
Many campaigne were forming to raise fund such as TIME's UP
CONTEXT
Showing the difference in mission of each company
Along the way to the mission all three selected have built the same thing which is the community
with COMMON, people are forming community with the shared space
with 99U, through the sharing of the same interest, group of people is forming
with #metoo, people come together with one specific shared experience
When combine all three group of people together we can have an scenario of community
The community of all three is expanding along the way to their difference missions
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