Onjira Mahitthafongkul
Thomas Lozada
Defining new brand from three selected brands by study relationship and outcomes
DEFINING NEW BRAND
By taking out all identities from each brand here are the main focus of the brand,
rasing awareness, sharing space, exchanging professions and convenience
To lower the scale of the user, defining a specific group of people under the same circumstance take out brand identity the most.
BLINDS COMMUNITY
The blinds community is focusing on giving career to blinds my teaching them how to make a tactile pavement that is used within the building and also selling for the blinds which all the progress of making is reveal to the public through the design of the building
The
buildnig is on the Lincoln center, New York, which it shared the space
with Trully hall, where 99U set up their conference every month, so it
will help to promote the brand.
COMPONENTS MAKING
Tacttile pavement is the combination between materail chosen with the brand identity. With sand mixing with starch and glue it will get harden and be able to create pattern on them. The pattern that will be use inside the building compose of standard pattern and the specific pattern the speacially design for the building to help the blind remember the layout of the building easily
BUILDING DESIGN
For program planning, Each room is arranging in one way circulation, the room is arrange as follow,
reception > classroom > making room > baking room > finishing room > storage > shop.
Each room is elevated up 1 meter to with ramp to helping blind define space easier along with placing specic pavement along the floor,
Moreover, by studying site context and surrounded building, the direction of the sun also become one factor for facade designing. The frequency of arranging or the wall is depend on the sunlight which those pattern facade help blind to circulate around the building easier.
SECTION // ELEVATION
ATMOSHERIC
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