Phase 3 : Proliferate( Contemporary Business Future) : Pasinee Kerdpongvanich (Mint)

PROJECT 1 PHASE 3

PASINEE KERDPONGVANICH

REBECCA VAN BEECK

In this phase I have develop and deep research about my 3 brands from the previous phase 

and come up with my project call 

' Catchmate '

Catchmate is a sharing taxi application that provide you  more than just a transportation 

but include connect you with other people in real person to find you a perfect mate.

 

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In side the application there is style and preference setting program to analyse the users 

and connect them with other people that have similar life style by picking them up and have a trip 

together inside the special designed car of the company.

The car is  designed to create more interaction between the passengers, 

the screen in the middle of the car which will be pop up every time when it start traffic jam and start the games for the passenger 

to let them play together,These make passengers have interaction with each other more than just a conversation 

and make them have a great time inside the car. It is an automatic car that not doesn't need a driver to create more privacy for 

the user and also parking around the existing parking area around the city to make a short time to reach the user when they call for a ride.

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Catchmate's space

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Located at Siam which is a crowded area to advertise people about this new application and also 

there is a lot of people who want a transportation, so Catchmate will be another option for them.

Inside the space  which compost of 3 building the user can get a same experience when using the application through these building 

like a simulation when using the app in the real world

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There are 2 type of the user that come to the space, first is the user who just want a taxi, 

second is the user that want  find there mate either dating or friendship.

First they have to go to the first building which is a parking space and pick up area to get a taxi and then go to the second building which is an office building of the catchmate, through this building the the screen will pop up and let the user create their account, to the third building which is a public building, composed by many restaurant and shops, connecting with building around this building act as a meeting space to gather people in the space, These for when the user create their account and set their style and preference, the app will connect them to other people in the public building and go pick them up. If there is a match the car will go pick up your mate and they can play the game inside the car when the car go along the ramps and get reward form the public building such as a free dinning or discount nut if there is no mate for the user the car will just go along the ramps and send the user to their destination. 

From all of these, the space act as a working space and a billboard for the company that bring attention of people who walking pass the space by ramps that go up and down around the space and also give the user a test drive for the user who use the application for the first time.

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Phase 2 : MATERIAL MEMES : Pasinee Kerdpongvanich (Mint)

Project 1 Phase 2

Pasinee Kerdpongvanich

Rebecca van Beeck

According to the first phase, In this phase I have to choose materials that link to the brands and develop them.

I have chose material for each brands by look into the context and component of the brands.

Wearable X

material : joint

  

 

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According to the brand, most products of wearable X create vibration and transport to the user. 

The result of  the product is the human action such as a yoga posture. The main key that create the movement of the body is joint.

I started from joints of the human which they have their own characteristic and give a different result of movement and then I develop to create a model and observe from stuff  around us that can imitate the movements of the joints in the body and move to the architecture joints that we can find in our house.

  

From all of this, In the component I designed the wall that all connected by joint so they can adapt to create variety of patterns or to control the privacy of the room.

    

DIDI CHUXING

material : space

    

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What Didi has provided for the passenger along with the transportation service is the space for the passenger. The diagram show the analysis of the space in side the taxi and compare with inside of the room. The result from the analysis is a different kind of overlaping space that have a different size and purpose inside.

LOLA

material : DNA structure

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The main heart of the brand is a personal algorithm of the brands that analyze personal and style of each people. I represent this through the shape of the DNA structure.

Lola is a center that link all preference of people together and use them to run their business like a spinning DNA.

CONTEXT

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In the context, I combined all the concept of materials together and created a city that all linked by a joint that install at the corner of the building. The joint is provided for moving both in horizontal and vertical. At every center of the joint provide a multipurpose space for the user and a pathway that they provide a support for both people and vehicle.

Phase 1 : Brand Genetics : Pasinee Kerdpongvanich (Mint)

Project 1 Phase 1

Pasinee Kerdpongvanich

Rebecca van Beeck

WEARABLE X

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Wearable X is a fashion tech company that bring together design and techno to create a better quality of life. Most product of them are created to transport vibration to the user like a wireless network for the body. The important product is Nadi X which is a yoga pants that create vibration to make a perfect yoga.
What I'm interested in this product is the result from using this product. The fabric is the material that connect the user to the technology through the vibration to create human posture.

DIDI CHUXING

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Didi is a major chinese ride-sharing taxi technology that provide transportation services.
The mission of the company is to improve mobility, reduce pollution
and enhance the quality of life in city and beyond.
The material that I choose is the transportation. Each type of the line represent a different kind of transportation services that Didi have. The route are traced from the map of Beijing,  the capital city of china which represented by the circle to show the boundary of the city
that have more users than out side of the city.

LOLA

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 Lola is a travel business application that connect users with travel consultant team who can take care every step of planning process. Lola has a personal travel algorithm that analyze each style and preference of the customer to give them an executive suggestion. Personality is what I choose for the material. Each color of the circle represent the style and preference of each person that have a variety in themselves. Lola is an application that link all of this together to create a personal algorithm.

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From all the diagram can show how our life connect with technology in every day. So the last page I want to create a diagram that represent an application that combined from these 3 company.
Each small circles are represent a person that have a variety of preference and have their own passion just like a circle that move around the core which represent what they are interesting in. In this new application, I want to make a people who have the same passion connected together and have an interaction between each other and then link all the passion together to create a new social community.