Phase 1 : Brand Genetics : Pasinee Kerdpongvanich (Mint)

Project 1 Phase 1

Pasinee Kerdpongvanich

Rebecca van Beeck

WEARABLE X

link to full resolution        

link to full resolution           

Wearable X is a fashion tech company that bring together design and techno to create a better quality of life. Most product of them are created to transport vibration to the user like a wireless network for the body. The important product is Nadi X which is a yoga pants that create vibration to make a perfect yoga.
What I'm interested in this product is the result from using this product. The fabric is the material that connect the user to the technology through the vibration to create human posture.

DIDI CHUXING

ink to full resolution 

link to full resolution    

                                                                                                                      

Didi is a major chinese ride-sharing taxi technology that provide transportation services.
The mission of the company is to improve mobility, reduce pollution
and enhance the quality of life in city and beyond.
The material that I choose is the transportation. Each type of the line represent a different kind of transportation services that Didi have. The route are traced from the map of Beijing,  the capital city of china which represented by the circle to show the boundary of the city
that have more users than out side of the city.

LOLA

link to full resolution

                                                                                                          

         link to full resolution             

 Lola is a travel business application that connect users with travel consultant team who can take care every step of planning process. Lola has a personal travel algorithm that analyze each style and preference of the customer to give them an executive suggestion. Personality is what I choose for the material. Each color of the circle represent the style and preference of each person that have a variety in themselves. Lola is an application that link all of this together to create a personal algorithm.

link to full resolution

From all the diagram can show how our life connect with technology in every day. So the last page I want to create a diagram that represent an application that combined from these 3 company.
Each small circles are represent a person that have a variety of preference and have their own passion just like a circle that move around the core which represent what they are interesting in. In this new application, I want to make a people who have the same passion connected together and have an interaction between each other and then link all the passion together to create a new social community.