PROLIFERATE:

 CONTEMPORARY BUSINESS FUTURES

 & 

Unilever started growing proliferate and continuously

 which receiving large number of profit. The company always running through 

great campaign and reward to society since farmer to factory and customers.

In contrast, those campaigns are just advertisement where 

the company did not concern or follow.

The company just want to launch new products which require 

experimentation and also want to step into development company.

As a result, Unilever comes up with development company "U life" 

The company established laboratory by providing residence

 in lower price for those who needed, but users have to follow conditions.

1.) live in our demo room

2.) consume / use our existing products with lower price

3.) consume / use our demo products 

4.) get free check up occasionally / annually

In reality, company intend to built this program as
laboratory for products experimentation before develop or launch.
User who live here are guinea pig for Unilever since users have to test
 provided products and also to exam the design, function, usage of the building.

 Eventually, preferences or comments from users will be used to develop
 real estate company and Unilever products.

SITE

First two branches will be located on both side of Bangkok since

the city was divided by the river, which distinguished lifestyle of people.

East : Central business district. People do not have much time

to cook due to rush life in urban. Also, most people work in

company and live far away, dormitory or tiny condominium.

West : traditional community. People in this area are more less rush and strss

comparing to urban people. 

FUTURE CONTEXT

Branches of the company in future Bangkok

BUILDING : RESIDENCE + LABORATORY

The building is design accordingly to pyramid, which represent hierachy

of society that Unilever stay beyond and control everything.

This residence was divided into 2 part, lower part are parking, gym and 

swimming pool. Top part consists of different type of residence units,

clinic, court yard or multipurpose area for users.

Privacy become the first condition of this program since people

need both public and privacy at the same

Therefore, swimming and gym will be placed downward with top 

covered and distance from the boundary and surrounded buildings.

For top part, there is public provided with a partition between 

courtyard, passage way, terrace and residence.

Whole unit of the building can be repeated next to the first one,

which the number of units are varied by the size and shape of land.

Atmospheric representations and section show how people live 

and reality of users and buildings. Rats were used as representation

as guinea pig by testing products with people.

In conclusion, Unilever set up this company in order to use it as laboratory

to test people with there products. Users are identically guinea pig, they

have to use and consume all Unilever product. Then get check up to see

feedbacks and effects of products to human system and lifestyle.

Phase 2 

Evolve (material memes)

Evolution - research, study, experiment selected material

Ice cream

Experiment 7 types of ice cream through microscope to se the structure

and differences characteristics in each, also exposing to the sun the see 

transformation from solid to liquid and layers.

Sunlight

Sunlight is kind of intangible and invisible, but it consists a lot of energy which

occur as transformation of material

Kevlar fiber

There are no requisite for columns to support along the span since it light. 

Also, less tension on structure, beam or column. Also, it can be used as 

artificial material as wooden-wall, partition, roof surface and other.

Component

Taking characteristics, memes or iconic of selected materials that has been

 experiment, studied or researched into architectural components.

Ice cream

According to experiment through microscope, The arrangement of 

the structure has been taken and use as simulation cliff.

Relation between form of ice cream and status of habitation to 

all-in-one furniture but act in different situation such as private,

public, threshold or during process of translation.

Sunlight 

Colours that coming up with sunlight has individual energy, temperature and features.

Some can protect heat, temperature and privacy and some acts different. The outcome 

is automated-controlled windows; can control amount of heat, light that come into

the room and also adjust privacy at the same time.

Context

Unilever still run the businesses and its campaigns as usual while normal people

still did not worried about global warming since if they are not affected since they

have own equipments that help release their temperature problems. 

Phrase 1 - Brand Genetics

In this phrase, we are looking at the enterprise, business and their
respective identities of 3 selected brands by students. Then research,
interpret and generate graphic information into two plates; identities
and selected material of each brands.

Left : Identities of the brands (including concepts,

images, goals or characteristics)

Right : Relevant material from the company, which can be

what company produce or abstract network or connection.

First brand : Unilever

          Unilever is a transnational goods company which control everyday life's product such as personal care, refreshment, food and home care. They stick with the aims better future for children, healthier future, better planet and better for farmer. For material, I have selected "ice cream" since its ingredients can be linked to its aim obviously.

Second brand : Satellogic

          Satellogic is public satellite company that allow normal people to use satellite for business and other activities. Company goals are allowing people to understand the planet, participate and assisting in industrial process and agriculture by calculate and analyse climate, geography and other factor. For material, kevlar fiber is the strongest idea since its properties are durable on both Earth and space atmosphere and can be adapted with architectural components.

Third brand : Powerhive

          Powerhive was founded in order to generate clean energy together with providing extra income to those who provide lands for solar grid installation. Especially they tend to help people in rural area by rent the land. This process can reduce the amount of carbon dioxide that grid-off produce and save our planet. Sunlight become ideal material since it is intangible but unlimited resource, useful and free. In addition, sunlight is not only run the solar power, but also effect others as well.

Context

  What company want might not be optimistic as what they campaign. They advertise as keeping the planet green, help farmer or reduce global warming, but some of them may do it in the opposite way or has hidden benefits beyond the campaign. For instance, Unilever launch a friendly campaign but profits come first, beyond and not told in public. In contrast, powerhive tend to help people where what the do are match with their campaign. All in all, not all general people know it but some group of people already know what happened and what they did on our planet.