Phrase 1 - Brand Genetics
In this phrase, we are looking at the enterprise, business and their
respective identities of 3 selected brands by students. Then research,
interpret and generate graphic information into two plates; identities
and selected material of each brands.
Left : Identities of the brands (including concepts,
images, goals or characteristics)
Right : Relevant material from the company, which can be
what company produce or abstract network or connection.
First brand : Unilever
Unilever is a transnational goods company which control everyday life's product such as personal care, refreshment, food and home care. They stick with the aims better future for children, healthier future, better planet and better for farmer. For material, I have selected "ice cream" since its ingredients can be linked to its aim obviously.
Second brand : Satellogic
Satellogic is public satellite company that allow normal people to use satellite for business and other activities. Company goals are allowing people to understand the planet, participate and assisting in industrial process and agriculture by calculate and analyse climate, geography and other factor. For material, kevlar fiber is the strongest idea since its properties are durable on both Earth and space atmosphere and can be adapted with architectural components.
Third brand : Powerhive
Powerhive was founded in order to generate clean energy together with providing extra income to those who provide lands for solar grid installation. Especially they tend to help people in rural area by rent the land. This process can reduce the amount of carbon dioxide that grid-off produce and save our planet. Sunlight become ideal material since it is intangible but unlimited resource, useful and free. In addition, sunlight is not only run the solar power, but also effect others as well.
Context
What company want might not be optimistic as what they campaign. They advertise as keeping the planet green, help farmer or reduce global warming, but some of them may do it in the opposite way or has hidden benefits beyond the campaign. For instance, Unilever launch a friendly campaign but profits come first, beyond and not told in public. In contrast, powerhive tend to help people where what the do are match with their campaign. All in all, not all general people know it but some group of people already know what happened and what they did on our planet.
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