PHASE 1 : BRAND GENETICS
Chanon Viroonchan
Redbull is a company which promotes their strong and extreme icon
by taking part in extreme activities and lifestyles by holding events and many sponsorships.
Redbull is first seen in Thailand known as Krating Daeng which means Redbull in Thai.
Then, a French entreprenuer took the idea of the energydring and took it back to his homeland
by changing its flavor and ingredients to suit the westerners taste.
Redbull's slogan is "Redbull gives you wings" which means redbull can give you much energy and exitement. Redbull's advertising concept is using cartoons to express their slogan by exaggerating the actions after dring redbull.
Redbull also supports experiences and lifestyles as seen in the second plate of Redbull.
Droga5 is an independent advertising agency which they do all sorts of advertising from commercials to posters
What makes Droga5 innovative is that, their idea that they express through their ads are very powerful in terms of impact toward the people that came by their ads, which makes their ads well known and memorable.
The most important aspect in Droga5 is the creative minds of the people in the company
without them, their would'nt be the creative ads that they produce.
Airush is a kiteboaarding gear company known for its great craftsmanship for the perfect kiteboarding experience.
Airush is founded by 3 people, An engineer, a designer, and a surfer.
Airush is known by most kiteboarders and is well trusted all round.
The second plate of Airush shows their innovations through a product of theirs.
The last plate shows how a creative mind can create some thing for the future.
In this plate I involve three ideas from three brands; Experience, creative minds, and wind.
Elevated expereice space allows for extreme activities involving wind to be experienced by people in the city without them going to the shore.
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