PHASE1- BRAND GENETIC- PRAEWA KEEREEWAN
AJ. PAYAB PAKDEELAO
ARCH DESIGN I
PHASE1
BRAND GENETICS
Glossier - Casetify - Dragons' den
In this phase,our aim is to the Genes, norms, and Memes out of 3 selected brand to find the intersection and context which can belonging together, also discovered towards the future combination of the all brands.
GLOSSIER
In this page shown mood,vibes and color tones of glossier. Also represent the feminine and dewiness through millennium pink which is main color in brand product.
Glossier was launched in 2015 by Emily Wiess. This brand aim for to bring the beauty from the neutral skin of all user. Glossier published all the product which based on comments and review on her blog "into the gloss"to solve the problem and created the finalized solution make up and skincare which answer her follower the most. Now Glossier become more than cosmetic brand, it's become more like influencer and trend.
- Element -
In this page, I selected the dewiness, glossy and transparency by using the dewy make up to represent.
CASETIFY
For Casetify, This brand focused on the various of styles and explain in out by their customization stuff combined with their technology material which confirm the strenghtness of their product "Every product of Casetify are strong, technological and aesthetic".
-Element-
From the case of their product which can customized in layer per layer and every layer of their silicone give the safetiness to our phone. I express it out in to the separated layer and use as the element.
Dragons' den
The last brand is dragons' den, aim for to support young start up and entrepreneur. Which the show will have system is, the inventor comes and present their product which solve the problem and make sense in their content and budget which dragon(judges) want to give. After product launched the inventor will as know as an entrepreneur and the money after selling will return to the TV show and support next inventor.
-Element-
In this page, I focus more about how the successful of one man can effect the whole world not intern of economy cycle but how the product can helps found new technology, new solution and support the new idea.
in the last page, I found th linking connection in between 3 brands which is technology. I represent into the term of how technology and invention can effect, support and change the various of style, habits and people in the future
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