Prawn Keereewan(Jam) PROJECT1, PHRASE3

           Praewa Keereewan

               Jam

                5934779125

AJ.Payap Pakdeelao

Phrase3

                         In this phrase, We have to create or rebrand by crossing of selected brand. Firstly I use Glossier as a main brand identity and function by Casetify. Therefore, Glossier is a cosmetic brand which use for represent the neutral look for costumers to represent their identity. What about the brand can go widespread in to the term of show identity of a large bigger group of people. Fragrance is the product that I choose to rebrand Glossier for this widespread idea.

                         The system that I have think about is "Customization". First, I will encage people to come in to my site, they will interact with the exhibition zone which contain perfume in difference area,this zone can be called as an introduction. Next, the client can rather go up to the ramp which connect with two rooms, Ingredient room and laboratory room. Ingredient room will contain the various local ingredient and example and laboratory room is customized space where client can create perfume. To be addition, all of ingredient will transform by characteristic of that local site. For example SIAM, identity that I've choose will be Kallaprapruk flower, Banana leaf and Rice as examples. After the end of process all of perfume will be collect by static and the most mix and match perfume will be identity of this location. This system will give benefit into both of Brand intern of marketing and advertising and Local site to promote itself.

link

Site analysis

link

                                                I have transform the material as free form use with glossy texture as identity. The building will raised in the middle up to not be block pedestrian in both way of Siam square one side and Novotel hotel side. The tube on the top is for wind ventilation. and the building will surrounded with artificial yard to encage people

link

Interior perspective rendering

 

link

model

Prawn Keereewan 5934779125 Design4 SEM2 Prase2

       Project 1.2 Material Memes

PROJECT 1.2 MATERIAL MEMES

INSTRUCTOR : Payap pakdeelao

by

Prewar Keereewan

5934779125

..................................................................

       This phrase aim for to analyses identity of each brand and turning into the 

materials which contain the mixed and matching characteristic

 in this phase.

In this phrase, I've separated brands in to the 2 matches 

which is "Glossier-Casetifyb" and "Casetifyb-Dragon's den"

Therefore, resin is the main material which translate from identity 

of dewy cosmetic brand "Glossier"

It give a sense of neutral, glossy to the object which get covered or assorted with

Second brand "Casetify", the identity that I have selected is the the layering technique of their case. 

Also, All of their product are made of silicone which the property is shock absorbency.

The last brand, Dragons' den, Based one the TV show is searching for new innovation. 

Most of product which launching with Dragons's den are taking a product that might be specific use 

and turning it into an object that more common and wild spread. 

from that technique 

inspired me to fixed format shape of brick and turning it that can bend able by using silicone.

to create new ability and explore new way of material.

high solution here!

Next pair is Resin which from Glossier and the layering technique from Casetify

high solution here!

..................................................................

From the  material that I have explore the way that mixed material can be adapted into many form and how the from can be using in term of architects.

high solution here!

high solution here!

                                  In last plate, I want to illustrate the mixing of all three brand in the futuristic situation 

which represent by "how the thing will be customized". Now a day our daily use product are making to using in same way,

 same purpose and same out coming. But how about if one day you can customize your own product which fit to your gesture, 

 furniture which inspired by your movement or your body sale or may be its can be the space which create to fit with only  your own lifestyle.

high solution here!

PHASE1- BRAND GENETIC- PRAEWA KEEREEWAN (AJ.PAYAB PAKDEELAO)

PHASE1- BRAND GENETIC- PRAEWA KEEREEWAN

AJ. PAYAB PAKDEELAO

ARCH DESIGN I

PHASE1

BRAND GENETICS

Glossier - Casetify - Dragons' den

In this phase,our aim is to the Genes, norms, and Memes out of 3 selected brand to find the intersection and context which can belonging together, also discovered towards the future combination of the all brands.

GLOSSIER

             In this page shown mood,vibes and color tones of glossier. Also represent the feminine and dewiness through millennium pink which is main color in brand product.

full solution

                         Glossier was launched in 2015 by Emily Wiess. This brand aim for to bring the beauty from the neutral skin of all user. Glossier published all the product which based on comments and review on her blog "into the gloss"to solve the problem and created the finalized solution make up and skincare which answer her follower the most.  Now Glossier become more than cosmetic brand, it's become more like influencer and trend.

- Element -

In this page, I selected the dewiness, glossy and transparency by using the dewy make up to represent.

full solution

CASETIFY

full solution

For Casetify, This brand focused on the various of styles and explain in out by their customization stuff combined with their technology material which confirm the strenghtness of their product "Every product of Casetify are strong, technological and aesthetic".

-Element-

From the case of their product which can customized in layer per layer and every layer of their silicone give the safetiness to our phone. I express it out in to the separated layer and use as the element.

full solution

Dragons' den

full solution

The last brand is dragons' den, aim for to support young start up and entrepreneur. Which the show will have system is, the inventor comes and present their product which solve the problem and make sense in their content and budget which dragon(judges) want to give. After product launched the inventor will as know as an entrepreneur and the money after selling will return to the TV show and support next inventor.

full solution

-Element-

In this page, I focus more about how the successful of one man can effect the whole world not intern of economy cycle but how the product can helps found new technology, new solution and support the new idea.

in the last page, I found th linking connection in between 3 brands which is technology. I represent into the term of how technology and invention can effect, support and change the various of style, habits and people in the future