Project 1.3, Proliferate

PROLIFERATE

Project 1.3

Nattakitta Chuasiriphattana

USING THE SOURCE MATERIAL FROM PHRASE 2, 

STUDENTS ARE REQUIRE TO DESIGN A FUTURE ENTERPRISE ARCHITECTURAL PROPOSAL.

BRANDS

THE PURPOSE OF THIS BRAND 'TEN.2' IS TO HELP PROMOTES THE NAME OF 
TENCENT THE INITIAL BRANDS THAT I CHOOSE TO MAINLY FOCUSED ON.

THIS NEW BRAND MEANS TO MARK THE NEW CHAPTER OF
TENCENT. A NEW START TO THE EXPANSION OF THIS
HUGE CHINESE INTERNET COMPANY.


MATERIAL

CAPTURING THE SPREAD OF CONNECTIONS, WITH THE RESULT OF 
AN EXPECTED FORM. SIGNIFYING 'GROWTH'

USE THE CHARACTERISTIC OF OVERLAPPING AND HIERARCHY THAT EXISTED 
WITHIN THE STRUCTURE OF THE ORGANIZATION IN GENERATING
NEW WEBBING PATTERNS 'CONNECTIONS'

PHRASE MATERIAL HAVE BEEN CONCLUDED INTO THE

CONCEPT OF 'GROWTH'

*'EXPANDING ACTIVELY AND PASSIVELY

SITE

PALO ALTO, CALIFORNIA. UNITED STATES OF AMERICA
(HOME TO MANY WELL KNOWN TECH COMPANY) 


*ORIGINAL LOCATION OF THE TENCENT US HEADQUARTER

STANFORD UNIVERSITY 
PALO ALTO KNOWN AS ONE OF THE MOST EDUCATED AREA IN THE US

WITHIN THE CAMPUS I CHOOSE TO LOCATE MY SPACE ON THE 
ENGINEER AND SCIENCE QUADS, AS THE SPACE IS BEAUTIFUL AND IS ACCESSIBLE TO WIDE 
RANGE OF FACULTY FROM COMPUTER SCIENCE STUDENTS TO ENGLISH STUDENTS


TO ATTRACTS MORE STUDENTS(TALENTED NEW GEN PEOPLE) TO EXPERIENCE THE ENVIRONMENT OF THE ORGANIZATION AND INCREASING THE CHANCE OF THEM JOINING THE COMPANY

CONCEPT OF GROWTH
I INTERPRETED THE CONCEPT OF GROWTH PHYSICALLY AND NON PHYSICALLY
HOWEVER, I DECIDED TO GO WITH THE NON PHYSICAL ASPECT WHICH
IS HOW THE CONNECTIONS EXTEND. 


MASSING

PROGRAMS

PLAN



ELEVATION


SECTION


PERSPECTIVE
WORKING SPACE

CAFE

LIBRARY

ASSEMBLY SPACE
(GAME ARENA)

TENCENT IS VERY INVOLVE IN THE GAME INDUSTRY, THUS MOST

OF THEIR INCOME CAME FROM TENCENT GAME SECTION.

Project 1.2, Evolve

EVOLVE

Project 1.2

Nattakitta Chuasiriphattana

CONTINUED FROM THE PREVIOUS PHRASE ON 
EXTRACTION OF BRAND GENETICS. 

THE SECOND PHRASE EXPECTED STUDENTS TO EXPLORE AND EXPERIMENT
WITH DIFFERENT MATERIALS THAT HAS CONNECTION TO
THE THREE BRANDS SELECTED 

   

RYOT                                                                    TENCENT                                                                 GOOP
      

THIS PROJECT CHALLENGES STUDENTS APPROACHES TO WAYS
OF INTERPRETATION FOR MOST RELATEABLE
MATERIAL TO ASPECT OF EACH BRANDS.

1ST MATERIAL

I COMBINED THE ADJECTIVES GENERATED FROM 3 DIFFERENT BRANDS;

UNEXPECTED ORGANIC STRUCTURE

THE 1ST ATTEMPT IN APPROACHING THIS CONCEPT: 

I THOUGHT OF THE FORM CREATED FROM THE INK BLOT METHOD

I THOUGHT THE UNEXPECTED RESULT OF THAT EXPERIMENTATION IS KIND OF 

INTERESTING, THEREFORE I USE COLORS EXTRACTED FROM

ORGANIC INGREDIENTS TO TEST OUT ON DIFFERENT TEXTURE

THE WAY I TRANSLATE THESE CONCEPT INTO A 3D FORM IS THAT I TRIED TO

THINK OF SOMETHING THAT IS SIMILAR WHICH SI THE CONSTRUCTION OF ANT COLONY

I REPLICATE THE PHENOMENON BY USING FOAM AND ACRYLIC MATE

IN CREATING ORGANIC FOAM MOLD

IN THIS CASE, THESE MOLD ARE MY ACTUAL MATERIAL

THE SUBSTANCE I USED TO FILL IN THE MOLD ARE JUST A MEAN OF 
PRESENTATION OF THE ACTIVITY THAT IS REGISTERED INSIDE
, DURING THE EXPERIMENTATION REACTION




THESE SCULPTURE RESULT INSPIRED ME TO TRY INSERTING EXPERIMENTATION
ON POSSIBILITY OF HOW THIS OBJECTS CAN BECOME ARCHITECTURAL
ELEMENTS IN THE NEXT PHRASE THAT REQUIRES SPACE DESIGNING 

2ND MATERIAL

I COMBINED THE ADJECTIVES GENERATED FROM 2 DIFFERENT BRANDS;

TECHNOLOGICAL WEB STRUCTURE

HOW I APPROACH THIS CONCEPT: 

WHEN I THOUGHT OF THE WORD TECHNOLOGY IT CAME UP TO ME 

AS MATERIALS THAT ARE CHEMICAL/ LIGHT TRANSPARENCY/ ENERGY CARRIED,

PLASTIC IS WHAT FIT IN MOST WITH THAT DESCRIPTION 

 CREATING DIFFERENT WEB PATTERNS FROM PLASTIC

CHARACTERISTICS LIKE: LAYERING, OVERLAPPING ARE INCLUDED TO SHOW 

THE INNER ORGANIZATION OF THE COMPANY STRUCTURE

THEN I TRIED TO CREATE 3D FORM OUT OF THE PRODUCED PATTERNS

WHICH I NOTICED IN ITS POTENTIAL IN BECOMING AN 

INTERESTING ARCHITECTURE ELEMENT

CONTENT

THE LAST PLATE IS AN ATMOSPHERIC REPRESENTATION OF THE 

APPEARANCE OF THE SURROUNDING WHEN THESE MATERIALS WERE INCORPORATED INTO

THE ACTUAL WORLD; THIS IS JUST AN IMAGERY SOME MIGHT NOT BE TRUE

Project 1.1, Brand Genetics

Brand Genetics

Project 1.1

Nattakitta Chuasiriphattana

DERIVES FOR LAST SEMESTER PROJECT ON EXTRACTING AND 

ANALYZING CHARACTERISTICS OF ARCHITECT

THIS PHRASE EXPECTED EVERY STUDENT TO SELECT THREE BRANDS

FROM THE GIVEN LIST, THUS DID RESEARCH AND ANALYSIS ON 

EACH OF THEM THOROUGHLY. 

DNA OF EACH BRANDS

ARE EXTRACTED THROUGH THE CONCEPT OF 

NORMS, MEMES, AND GENES  

genes: a hereditary unit that is transferred from a parent to offspring and holds some characteristics of the parent

norms: elements or behaviors that are transmitted (vertically) through enforced social and cultural institutions

memes: elements or behaviors that may be considered to be passed (horizontally) from one individual to another

USING THE CONCEPT OF THESE THREE TERMS, STUDENT HAVE TO

FIND COMMON AND INTERSECTION BETWEEN EACH BRANDS

AND FIND A WAY TO COMBINE THEM

SELECTED BRANDS

RYOT IS A FLIM COMPANY WHICH CREATE UNIQUE CONTENT
FOR NON PROFIT PURPOSE, IT CHARACTERISTIC 
UPON ITS BLOOMING CREATIVITY AND REBELLIOUS ACTIONS.



THIS COLLAGE SHOWS THE IMPORTANT COMPONENTS THAT
MAKE UP THE IDENTITY OF THIS BRAND. WHAT INSPIRED
THEM INTO PROCESSING THEIR CONTENT, THUS
WHAT KIND OF TECHNOLOGY THEY USES TO PRESENT THEIR 
CONTENT TOWARD THE AUDIENCES.

TENCENT IS THE LEADING INTERNET PLATFORMS IN CHINA, WHICH
PROVIDES SOCIAL PLATFORM AND DIGITAL CONTENT SERVICES TARGETING
CHINESE PEOPLE. TENCENT COMPANY IS A DOMINATING AND POWERFUL FIRM


THEIR PRODUCT VARYS IN EVERY FIELD POSSIBLE
NO MATTER ITS THE SOCIAL MEDIA, ENTERTAINMENT, FINANCIAL, AND UTILITIES.
THIS SHOW HOW ENGAGE THIS BRAND IS WHICH CHINESE PEOPLE'S
EVERYDAY LIFE.

GOOP IS A LIFESTYLE COMPANY FOUNDED BY GWYNETH PALTROW,
AN ENGLISH ACTRESS. THEIR ARE SO MUCH CONTENT 
ON THE WEBSITE, ON TRAVEL, WORK, FOOD, WELLNESS
AND BEAUTY

SHE AIMS TO PROVIDE HER AUDIENCE
THE LIFE STYLE SHE APPROACH IN HER 
EVERYDAY ROUTINE, ADVICE AND PRODUCT 

CONTEXT
X,Y,Z