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Monday, May 7, 2018

Project 1.3, Proliferate

PROLIFERATE

Project 1.3

Nattakitta Chuasiriphattana
USING THE SOURCE MATERIAL FROM PHRASE 2, 
STUDENTS ARE REQUIRE TO DESIGN A FUTURE ENTERPRISE ARCHITECTURAL PROPOSAL.

BRANDS

THE PURPOSE OF THIS BRAND 'TEN.2' IS TO HELP PROMOTES THE NAME OF 
TENCENT THE INITIAL BRANDS THAT I CHOOSE TO MAINLY FOCUSED ON.



THIS NEW BRAND MEANS TO MARK THE NEW CHAPTER OF
TENCENT. A NEW START TO THE EXPANSION OF THIS
HUGE CHINESE INTERNET COMPANY.


MATERIAL

CAPTURING THE SPREAD OF CONNECTIONS, WITH THE RESULT OF 
AN EXPECTED FORM. SIGNIFYING 'GROWTH'
USE THE CHARACTERISTIC OF OVERLAPPING AND HIERARCHY THAT EXISTED 
WITHIN THE STRUCTURE OF THE ORGANIZATION IN GENERATING
NEW WEBBING PATTERNS 'CONNECTIONS'

PHRASE MATERIAL HAVE BEEN CONCLUDED INTO THE
CONCEPT OF 'GROWTH'

*'EXPANDING ACTIVELY AND PASSIVELY

SITE

PALO ALTO, CALIFORNIA. UNITED STATES OF AMERICA
(HOME TO MANY WELL KNOWN TECH COMPANY) 


*ORIGINAL LOCATION OF THE TENCENT US HEADQUARTER




STANFORD UNIVERSITY 
PALO ALTO KNOWN AS ONE OF THE MOST EDUCATED AREA IN THE US
WITHIN THE CAMPUS I CHOOSE TO LOCATE MY SPACE ON THE 
ENGINEER AND SCIENCE QUADS, AS THE SPACE IS BEAUTIFUL AND IS ACCESSIBLE TO WIDE 
RANGE OF FACULTY FROM COMPUTER SCIENCE STUDENTS TO ENGLISH STUDENTS


TO ATTRACTS MORE STUDENTS(TALENTED NEW GEN PEOPLE) TO EXPERIENCE THE ENVIRONMENT OF THE ORGANIZATION AND INCREASING THE CHANCE OF THEM JOINING THE COMPANY

CONCEPT OF GROWTH
I INTERPRETED THE CONCEPT OF GROWTH PHYSICALLY AND NON PHYSICALLY
HOWEVER, I DECIDED TO GO WITH THE NON PHYSICAL ASPECT WHICH
IS HOW THE CONNECTIONS EXTEND. 


MASSING

PROGRAMS

PLAN



ELEVATION


SECTION


PERSPECTIVE
WORKING SPACE

CAFE

LIBRARY


ASSEMBLY SPACE
(GAME ARENA)







TENCENT IS VERY INVOLVE IN THE GAME INDUSTRY, THUS MOST
OF THEIR INCOME CAME FROM TENCENT GAME SECTION.









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