Praewa Keereewan
Jam
5934779125
AJ.Payap Pakdeelao
Phrase3
In this phrase, We have to create or rebrand by crossing of selected brand. Firstly I use Glossier as a main brand identity and function by Casetify. Therefore, Glossier is a cosmetic brand which use for represent the neutral look for costumers to represent their identity. What about the brand can go widespread in to the term of show identity of a large bigger group of people. Fragrance is the product that I choose to rebrand Glossier for this widespread idea.
The system that I have think about is "Customization". First, I will encage people to come in to my site, they will interact with the exhibition zone which contain perfume in difference area,this zone can be called as an introduction. Next, the client can rather go up to the ramp which connect with two rooms, Ingredient room and laboratory room. Ingredient room will contain the various local ingredient and example and laboratory room is customized space where client can create perfume. To be addition, all of ingredient will transform by characteristic of that local site. For example SIAM, identity that I've choose will be Kallaprapruk flower, Banana leaf and Rice as examples. After the end of process all of perfume will be collect by static and the most mix and match perfume will be identity of this location. This system will give benefit into both of Brand intern of marketing and advertising and Local site to promote itself.
Site analysis
Interior perspective rendering
model
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