2017-2018 Arch Dsgn I

PROLIFERATE:

 CONTEMPORARY BUSINESS FUTURES

 & 

Unilever started growing proliferate and continuously

 which receiving large number of profit. The company always running through 

great campaign and reward to society since farmer to factory and customers.

In contrast, those campaigns are just advertisement where 

the company did not concern or follow.

The company just want to launch new products which require 

experimentation and also want to step into development company.

As a result, Unilever comes up with development company "U life" 

The company established laboratory by providing residence

 in lower price for those who needed, but users have to follow conditions.

1.) live in our demo room

2.) consume / use our existing products with lower price

3.) consume / use our demo products 

4.) get free check up occasionally / annually

In reality, company intend to built this program as
laboratory for products experimentation before develop or launch.
User who live here are guinea pig for Unilever since users have to test
 provided products and also to exam the design, function, usage of the building.

 Eventually, preferences or comments from users will be used to develop
 real estate company and Unilever products.

SITE

First two branches will be located on both side of Bangkok since

the city was divided by the river, which distinguished lifestyle of people.

East : Central business district. People do not have much time

to cook due to rush life in urban. Also, most people work in

company and live far away, dormitory or tiny condominium.

West : traditional community. People in this area are more less rush and strss

comparing to urban people. 

FUTURE CONTEXT

Branches of the company in future Bangkok

BUILDING : RESIDENCE + LABORATORY

The building is design accordingly to pyramid, which represent hierachy

of society that Unilever stay beyond and control everything.

This residence was divided into 2 part, lower part are parking, gym and 

swimming pool. Top part consists of different type of residence units,

clinic, court yard or multipurpose area for users.

Privacy become the first condition of this program since people

need both public and privacy at the same

Therefore, swimming and gym will be placed downward with top 

covered and distance from the boundary and surrounded buildings.

For top part, there is public provided with a partition between 

courtyard, passage way, terrace and residence.

Whole unit of the building can be repeated next to the first one,

which the number of units are varied by the size and shape of land.

Atmospheric representations and section show how people live 

and reality of users and buildings. Rats were used as representation

as guinea pig by testing products with people.

In conclusion, Unilever set up this company in order to use it as laboratory

to test people with there products. Users are identically guinea pig, they

have to use and consume all Unilever product. Then get check up to see

feedbacks and effects of products to human system and lifestyle.