Pun, Supatsorn Boontumma , Phase3 , Proliferate: contemporary business futures

Supatsorn Boontumma

Phase 3

Rebecca van Beeck

Proliferate: contemporary business futures

In this phase will be dedicated to designing a future enterprise using the source materials of any contemporary candidates to produce an architectural proposal which positions business / brand against future private/public space.

From the previous phase the idea of the three brands are transformation of both

vehicles (Rivigo, Freightos)  and people  (Greencopper) so I took these two idea and  develop into the new brand called "Tivigo"

Tivigo

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What is Tivigo , Tivigo is a logistic company that inspired by Rivigo 

 The aim of the company are giving services to everyone all over Thailand , improving quality of life of drivers by using relay model which make transportation faster and safer ,Creating community of drivers and providing Information thorough technology to the customers.

Tivigo cooperated with many company for example manufacturing , business chain or retailer and wholesale by the company providing a pit stop in very 200-250 kilometers to create a space for exchanging the drivers . The pit stop will provide facilities for the driver like resting space , canteen and bathroom and moreover allow local food vender and local people to access to the space. Creating a public space inside the logistic center.

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The picture above show the pit stop all over Thailand Where the main pit stop will be in Bangkok under highway as In Thailand  some the space under high has been used for the logistic company but in the unorganized way so I choose the  space  under highway as a site.

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The picture above show the site analysis  and the idea of how I organized the space .

Which the space will seperated into 4 main areas , Parking area, Resting area , Office, Park.  

The plan below show the overlay of the 3  floors and the program of each floors.

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The picture below show the flow of circulation inside the space of both vehicles and people.

  
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A combination of different type of unit create a level of privacy to space.

Which most of the unit are open as I want the make the logistic company become more expose to the public.

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Elevation

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Section 

The section show the road that cutting through the space which the level of road and ground floor is equal in order to create a blending of space between architecture and road by having a color to identify the different type of  road.

pink : main road 

white : mortocycle route

Blue : sharing route

 
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Project 1.2 : "Evolve - material memes" Supatsorn Boontumma

Project 1.2 

Supatsorn Boontumma

Rebecca Van Beeck

"Evolve - material memes"

In this phase : We have to develop and do the experiment , reproductions, research on selected materials. Design and applied toward an architectural component  as material as a fundamental   for design development.

 Greencopper 

As a material that I have choose was a network of people(transformation).
 Moshing or  slamdancing which it's a style of dance which participants push of slam into each other which It can represent the Idea of transformation of people very clear.

Circle pits : where the participants bump and jostle each other as they move in circle.
Wall of Death :  crowd split into two group that run at each other.

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 Moshpit simulation

Black dot : people who are moshing

white dot : people who don't want to

Red dot : The forces or the direction that people are moving in

The size of arrow : magnitude of force that's acting on individual

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As Moshpit showing the transformation of people , run in a circle or run into eachother.

For the component , I thought about trampoline as It force the Idea of transformation where I applied a slope, ballooned surface and moveable platform in order to create an unstable that make people get in to one spot and create a  transformation in both horizontal and vertical line . Which it's unpredictable but was controled by the limit space of trampoline.

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Freightos 

As Freightos provide a variety of transportation, I choose 

three main logistics : land logistic, water logistic,sky logistic.

As this three type of logistic  transport from place to place so the material that I choose was a medium of these three type of transportation : road(Asphalt), water , air and then identified a transformation of it.

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I choose an asphalt to became a component which It's an aggregation of crushed stone , gravel, sand and bitumen. As It was used for the road construction so I thought about using asphalt to create a component of houses ex. roof, wall or floor as It's able to transform into shapes.

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As, the relationship of the two brands are transformation so, I thought about a public space that force people to meet and interact with each other so  I  applied the idea of transformation into space in the way that space can be transform follow how much people get on the space (expandable space) So that shape of space can't be predicted and be able  to move into different context or applied to any landscape.

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Supatsorn Boontumma,Project 1.1

Project 1.1

   

Brand Genetics

Supatsorn Boontumma  

(Rebecca van Beeck)

From a listed companies , research and define the genes, norms and memes that exist within the definition and accumulate in diagram and drawing.

Rivigo - Freightos - Greencopper 

Rivigo

Rivigo was founded in 2014 in India , a technology enabled logistic company that aim to

 improving quality of life (truck driver) with an innovative ‘driver relay' model, unique operational model and cutting-edge technology to consistently provide unparalleled delivery times and deliver reliability.Cooperated with variety of industries, Apparels+lifestyle , automotive,Electronic, Frozen + processed food and others.

Providing 3 types of products, Full truck load , express cargo and cold chain.

 

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With an innovative ‘driver relay' model , the truck drivers or pilots will work only 6 to 8 hrs / day. A sets off on a 250 km. journey form home pit stop and hands over the truck to another driver at the next pit stop.There is a mandatory rest period for drivers at pit stop then the driver drives a truck back to his home station. So rivigo's pilots spends less time away from their families and well-balanced their life.As a result , the relay model allow the transportation to continue 24 hrs, safe and deliver good in unprecedented delivery times across location.

 Freightos

Freightos is creating an online international freight marketplace , the online freight marketplace that launched in July 2016, enables online quoting booking of freight quotes, as well as shipment management. Providing an international service to leading global logistic providers, companies and major retailers.

 

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The diagram represent the logistics movement of a variety of transportation. The management of the flow of goods,information and other resources between the point of origin and the point of consumption on order to meet the requirement of consumers which including transportation, inventory, warehousing,sorting,packing and last mile delivery.

Greencopper

The mobile development company that power apps and site for music festivals worldwide that provide more than 300 festival in 25 countries. Keeping audience connect with other and stay update to festival and announcement with cater to festival of any size around the world. Focusing on pushing the boundaries of mobile technologies solution to event organizers.

 

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The diagram represent the connection of people from different region or countries that has the same passion or interested in music altogether at one place(concert) and create a new community all around the world.

context

 

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The 3 brands related to each others in term of network

Rivigo : smallest network of transportation(movement) within one country(India)

Freightos : An international network(transportation)

Greencopper : network(movement) of people from different regions or countries altogether at one place.

The three diagram on the right is combination of three brands material(network) which create a variety of network within one diagram. From a small network within one country become international or a small network become more complex.

The left , combination of three material altogether create a new network of transportation of both goods and people within country and international.