Project 1.1
Brand Genetics
Supatsorn Boontumma
(Rebecca van Beeck)
From a listed companies , research and define the genes, norms and memes that exist within the definition and accumulate in diagram and drawing.
Rivigo - Freightos - Greencopper
Rivigo
Rivigo was founded in 2014 in India , a technology enabled logistic company that aim to
improving quality of life (truck driver) with an innovative ‘driver relay' model, unique operational model and cutting-edge technology to consistently provide unparalleled delivery times and deliver reliability.Cooperated with variety of industries, Apparels+lifestyle , automotive,Electronic, Frozen + processed food and others.
Providing 3 types of products, Full truck load , express cargo and cold chain.
With an innovative ‘driver relay' model , the truck drivers or pilots will work only 6 to 8 hrs / day. A sets off on a 250 km. journey form home pit stop and hands over the truck to another driver at the next pit stop.There is a mandatory rest period for drivers at pit stop then the driver drives a truck back to his home station. So rivigo's pilots spends less time away from their families and well-balanced their life.As a result , the relay model allow the transportation to continue 24 hrs, safe and deliver good in unprecedented delivery times across location.
Freightos
Freightos is creating an online international freight marketplace , the online freight marketplace that launched in July 2016, enables online quoting booking of freight quotes, as well as shipment management. Providing an international service to leading global logistic providers, companies and major retailers.
The diagram represent the logistics movement of a variety of transportation. The management of the flow of goods,information and other resources between the point of origin and the point of consumption on order to meet the requirement of consumers which including transportation, inventory, warehousing,sorting,packing and last mile delivery.
Greencopper
The mobile development company that power apps and site for music festivals worldwide that provide more than 300 festival in 25 countries. Keeping audience connect with other and stay update to festival and announcement with cater to festival of any size around the world. Focusing on pushing the boundaries of mobile technologies solution to event organizers.
The diagram represent the connection of people from different region or countries that has the same passion or interested in music altogether at one place(concert) and create a new community all around the world.
context
The 3 brands related to each others in term of network
Rivigo : smallest network of transportation(movement) within one country(India)
Freightos : An international network(transportation)
Greencopper : network(movement) of people from different regions or countries altogether at one place.
The three diagram on the right is combination of three brands material(network) which create a variety of network within one diagram. From a small network within one country become international or a small network become more complex.
The left , combination of three material altogether create a new network of transportation of both goods and people within country and international.
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