3 companies were chose to do the research and analyse; who are they, what they do, what they sell, what is the identity. As a trajectories to do the research for each company genes, norms and memes were determine and a factor of each company in difference scale of identity and materials.
Tock is a software that work as a middle people which provide service for both user and restaurant but is case that work with hi-class restaurant so they focusing on service and deal with restaurant more than user. As a user there not really different about reservation software that help them with reserve the restaurant but with restaurant they provide different package to help restaurant organise how their eatery business would run.
As a material for software company there are no such a physical material in this case so the material as a systematic would apply and for tock is operation, how they work, what is package, staff consist of, different of two side of customer how they make them attach customer.
Patagonia is a brand that selling cloth for silence sport which is sport that non-motor and called as nature connected sport. Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Identity for this company is quite clear as a eco and truly understand nature. As a company that dealing with manufacturing Patagonia also recover back what they take from the nature as a recycle materials.
From their famous materials they have plenty of innovation that adapt with recycle material or functional raw materials; sheet of fabric that dealing with temperature due to silent sports have various atmosphere to deal with so it would be a good start to make one product that can deal with all of the weather type. As a DWR that is a water and snow resistance which contract with other property as breathable barrier that use to make the bag. The bag at the same time can isolate the temperature and humidity between in and outside of the bag and also prevent smelly inside cause by bacteria.
Adobe is the biggest and most well-known company among all these three. Almost every media that we have in a present day were create by adobe software; photoshop, illustrator, after effect, etc. As a big company through the time can determine as that they have done in term of graphic that is the base of nowadays graphic world. From developing of logo and tools bar, as a logo can also provide the identity of what they sell but recently logo don't have that function any more due to how well-known the company so the company can create their non-comunicate logo but can represent them self as a brand.
As the same as tock, they both are the company that selling and doing contact digitally so material of adobe is also systematic but a bit clearer that what tock've got. Resolution is apply in every version of photoshop and raster program and also develop along side with adobe. To determine the quality of the image created and how pixel and a resolution of 'bit' work; 16-bits, 32-bits, 64-bits. What is just three update system make so much change in term of scale and all the system and tool apply to resolution as a art board.
All company relate as a creator, developer and organiser which adobe is the middle person that connect the rest with media, as a business communicate is necessary. Patagonia working on physical element and connect the whole city with nature and the material of the city wouldn't be much wasted. Tock working on organise the system of infrastructure of the city and also the connection between all three.
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