PROLIFERATE: CONTEMPORARY BUSINESS FUTURES: PHASE 3 : PETCH SAKDITHAT PITAKKOTCHAKORN

Petch Sakdithat Pitakkotchakorn

Peter Fisher

Phase 3 

Proliferate: Contemporary Business Futures

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New Brand Proposal

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Before start the brand, the combination of qualities of previous brands become one of the point that I start this brand. The qualities of DRL is fulfillment and entertainment, Patientslikeme is openness, and Tom Ford is image and look.

The Brand is called 'Re-Field'

The brand is about designing a field, playground, park and interactive space.

This is through the concept of ‘INNOVATION IN TRADITIONAL WAYS’ 

Using an existing building where the function has changed meaning and introduce the activity to revive the building in this future proposal. 

The brand exists in multiple elements.

The brand respects what it existing.

The brand allows people to respond and react to the installations and architecture.

Context From brand

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The site is chosen from the concept of Innovative in Traditional ways, so the site I pick Notre Dame de Paris, Paris, France.

The proposal of this brand is based on designing the field, consisting of entertainment installations.

The concept of the site is to use ‘innovation in traditional ways’, and this could be developed onto any site that reflects this concept.

The purpose is to revive an area where the function of the building which supports the proposal has changed or become less relevant in a future time.

The idea of ‘entertainment’ can be reflected in many meanings.

The new installations will respect the site and existing architecture.

The brand allows people to react and respond to the new installations and function.

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Design Proposal

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The design divided into three main parts, which 1 is the space where most people visit there normally, however, the design proposal created there was the function of gathering space, which the tensile structure (cables and ribs- coming from phase 2 material selection) create there have the most faced that will create most of the shade for gathering space also it can exhibit some event such as free market.

2 is pathway that connect 1 and 3. This installation allow people to walk through it and also generate a space under that structure. This also can adapt to be a drone racing field, where some event like drone race can construct here. At the beginning of the space is also give a shade that connect from 1 and then start to fade away when it start to get close to 3.

The last one is 3, where most of the entertainment (activities) occur here because normally this space have less people go there so I wanted to put most activity in to allow people to walk to all of the space. This entertainment proposal for 3 is skatepark and parkour park that the skate park will located underneath the structure, and structure itself become area for parkour.

Perspective representation

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During day time

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At night time (some cable are fiber optic that allow light to shine at night)

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EVOLVE MATERIAL MEMES: PHASE 2 PROJECT 1.2 : PETCH SAKDITHAT PITAKKOTCHAKORN

Petch Sakdithat Pitakkotchakorn

Peter Fisher

Phase 2 Project 1.2

Evolve: Material Memes

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MATERIAL MEMES

According to the brands selection, students are make decision on choosing materials that represent the brand. For me, the previous 3 brands that I choose are DRL:drone racing league, which is a company that create a drone racing around the world that have a gold on to be like formula1, another brand is Patientslikeme, it is a company that allow access on the website that one patient can share information about their health to one another patient, the company will gather information and produce a health care research, and the last company is Tom Ford, it is a fashion brands that cover all type of fashion, it value is to bring back traditional suit and tie back into the mainstream. 

The materials were provide with the concept of 'one set of materials', which divided into 'innovation' and 'traditional'. Innovation in this case reflect DRL and Patientlikeme that use the online world to access their community. However, traditional reflect Tom Ford, that provide look and actual stuff that provide to their customers.

The innovation I choose fiber optic, because of it characteristic that can transfer life through the edge reflected the online world and the companies.

The traditional I choose elastic string, because of it characteristic/ physical that it cannot transfer life/data through the material itself but can still keep a value of it characteristic as stretch and shrink.

Fiber Optics

evolve

Fiber Optics

component

For the component plate, is to bring a material and change it into architectural field/ installation/ system that has a function.

Fiber optics in this case transfer into an installation that create a space for people to interact and in one way also provide a light in the night time.

Elastic String

evolve

Elastic String

component

In this case, elastic string are use to create an interactive installation that allow people to gather around and play with the installation itself. Elastic string with it unique characteristic allow it to generate a space within space.

Context

This is the plate where all the ideas about the brands and materials combine together. My 3 brands represent a connection between brands and communities that create a network or system that support each others. However, the materials itself also mainly to represent the brands, so this plate is a context(set of idea that inform something) of the materials that link to the brands.

I generate a 4 ideas that it combine both of the materials into one piece in architectural field. 

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BRAND GENETICS: PHASE 1 PROJECT 1.1: PETCH SAKDITHAT PITAKKOTCHAKORN

Petch Sakdithat Pitakkotchakorn

Peter Fisher

Phase 1 Project 1.1

Brand Genetics

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Phase 1 : Select

Students have to choose their top 3 brands from their group that constructor have already provide for them, my 3 chosen brands are DRL: Drone Racing League, Patientslikeme, and Tom Ford.

In order to understand the brand, students are allow to research on brand identity, business, quality, and value.

DRL: Drone Racing League

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This selected plate of DRL shows the identity of the brand by give emphasis on their business\ what they do. DRL is a Drone Racing League that provide their own drones both for competition and selling. DRL goals is to be a futuristic sport that have the idea like Formula 1. DRL started in USA and start to spread world-wide, with the connectivity of people and the brand give this sport up to the World championship era. The brand also board cast world-wide which give a chance to more people to participate not only in a field but also in a digital connection. 

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This is a material plate for DRL, material in this case gave emphasis on the quality and the value of the brand, which is the connection of DRL to the communities around the world. With the strong communities that DRL create show the relationship around the world as in the plate provide a line chart that connect people around the world.


PatientsLikeMe

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PatientsLikeMe is the brand that allows patients to share their information from patient to patient with the same symptom. PatientsLikeMe is the platform and easy access for patients to study, share, and figure out their health problem, with this openness make PatientsLikeMe become one of the website that produce a health research that fasten the health care system for the health care center. PatientsLikeMe exchange the information to hospital to gain their fund.

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The quality and value of this brand is openness. PatientsLikeMe have their own policy about openness that every participant can ask any question, share information, and gain information. So this openness become a core value to create a graph that show the networking and openness of the brand.


Tom Ford 

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Tom Ford is a fashion brand that produce menswear, womenswear, eyewear, and accessories. Tom Ford identity is to bring back classic style back into the main steam, which is suit and tie\ bow tie. Moreover, Tom Ford give emphasis on the look or brand image that is has to be strong, sexy, international, cultured, classy, and confident. 

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Tom Ford quality and value consist of the feeling of their user, how they feel confident when they wear Tom Ford product. This value is the main point that give Tom Ford become one of the most popular fashion icon in the history of fashion brand. With the community that Tom Ford provide give this brand the value that other brand does not have.


Context

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This plate is where every brands quality and value combine together, with all 3 chosen brands the quality that most seeing is the connection\networking of community. Each brand has different quality and value that combine by the network of communities. The chosen materials in this plate become fiber. As a comparison to the quality of each brand fiber is one of material that combine with one little piece that connect or weave together until it become one piece of fabric of other thing.


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