phase 2 : evolve ; material memes

project.one / phase.two.

thunda rerkpaisan.

peter fisher

.

developing further from the abstraction of

the previous brand identity and characteristics

this phase were to narrow down the possibility

how these aspects of brand identities could be

used practically in architectural world.

;

materials

#1 clear cast epoxy resin

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aspects of awareness and  advance technological platform were 

represented through the characteristic of clearness and

chemical based materials.

#2 woven reinforced poly sheeting

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connectivity, bond , and network and sense of advanced technology 

were represented by the woven pattern of the material itself and

the chemical based materials respectively.

components

#1 to obstruct

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#2 to connect

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context

#is it to obstruct or to connect ?





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phase 1 : brand genetics

project.one / phase.one.

thunda rerkpaisan.

peter fisher

.

from selected brands, individual identities were to be analyse and

 further abstracted into physical material which

 would still presents the reminiscence and standout 

characteristic of each brands.

;

#1 venmo

peer to peer money transferring application promotes 

connectivity networks and social connections.

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#2 tough mudder

sport event organizer based in us and canada and soon to be 

international promotes teamwork sportsmanship

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#3 raad studio

architect firms aims and have a methodology of connecting

the past and present through the future. promotes awareness.

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#4
his last plate is about summarizing all 3 brands together 

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