Petch Sakdithat Pitakkotchakorn
Peter Fisher
Phase 3
Proliferate: Contemporary Business Futures
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New Brand Proposal
Before start the brand, the combination of qualities of previous brands become one of the point that I start this brand. The qualities of DRL is fulfillment and entertainment, Patientslikeme is openness, and Tom Ford is image and look.
The Brand is called 'Re-Field'
The brand is about designing a field, playground, park and interactive space.
This is through the concept of ‘INNOVATION IN TRADITIONAL WAYS’
Using an existing building where the function has changed meaning and introduce the activity to revive the building in this future proposal.
The brand exists in multiple elements.
The brand respects what it existing.
The brand allows people to respond and react to the installations and architecture.
Context From brand
The site is chosen from the concept of Innovative in Traditional ways, so the site I pick Notre Dame de Paris, Paris, France.
The proposal of this brand is based on designing the field, consisting of entertainment installations.
The concept of the site is to use ‘innovation in traditional ways’, and this could be developed onto any site that reflects this concept.
The purpose is to revive an area where the function of the building which supports the proposal has changed or become less relevant in a future time.
The idea of ‘entertainment’ can be reflected in many meanings.
The new installations will respect the site and existing architecture.
The brand allows people to react and respond to the new installations and function.
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Design Proposal
The design divided into three main parts, which 1 is the space where most people visit there normally, however, the design proposal created there was the function of gathering space, which the tensile structure (cables and ribs- coming from phase 2 material selection) create there have the most faced that will create most of the shade for gathering space also it can exhibit some event such as free market.
2 is pathway that connect 1 and 3. This installation allow people to walk through it and also generate a space under that structure. This also can adapt to be a drone racing field, where some event like drone race can construct here. At the beginning of the space is also give a shade that connect from 1 and then start to fade away when it start to get close to 3.
The last one is 3, where most of the entertainment (activities) occur here because normally this space have less people go there so I wanted to put most activity in to allow people to walk to all of the space. This entertainment proposal for 3 is skatepark and parkour park that the skate park will located underneath the structure, and structure itself become area for parkour.
Perspective representation
During day time
At night time (some cable are fiber optic that allow light to shine at night)
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