BRAND GENETICS: PHASE 1 PROJECT 1.1: PETCH SAKDITHAT PITAKKOTCHAKORN

Petch Sakdithat Pitakkotchakorn

Peter Fisher

Phase 1 Project 1.1

Brand Genetics

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Phase 1 : Select

Students have to choose their top 3 brands from their group that constructor have already provide for them, my 3 chosen brands are DRL: Drone Racing League, Patientslikeme, and Tom Ford.

In order to understand the brand, students are allow to research on brand identity, business, quality, and value.

DRL: Drone Racing League

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This selected plate of DRL shows the identity of the brand by give emphasis on their business\ what they do. DRL is a Drone Racing League that provide their own drones both for competition and selling. DRL goals is to be a futuristic sport that have the idea like Formula 1. DRL started in USA and start to spread world-wide, with the connectivity of people and the brand give this sport up to the World championship era. The brand also board cast world-wide which give a chance to more people to participate not only in a field but also in a digital connection. 

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This is a material plate for DRL, material in this case gave emphasis on the quality and the value of the brand, which is the connection of DRL to the communities around the world. With the strong communities that DRL create show the relationship around the world as in the plate provide a line chart that connect people around the world.


PatientsLikeMe

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PatientsLikeMe is the brand that allows patients to share their information from patient to patient with the same symptom. PatientsLikeMe is the platform and easy access for patients to study, share, and figure out their health problem, with this openness make PatientsLikeMe become one of the website that produce a health research that fasten the health care system for the health care center. PatientsLikeMe exchange the information to hospital to gain their fund.

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The quality and value of this brand is openness. PatientsLikeMe have their own policy about openness that every participant can ask any question, share information, and gain information. So this openness become a core value to create a graph that show the networking and openness of the brand.


Tom Ford 

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Tom Ford is a fashion brand that produce menswear, womenswear, eyewear, and accessories. Tom Ford identity is to bring back classic style back into the main steam, which is suit and tie\ bow tie. Moreover, Tom Ford give emphasis on the look or brand image that is has to be strong, sexy, international, cultured, classy, and confident. 

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Tom Ford quality and value consist of the feeling of their user, how they feel confident when they wear Tom Ford product. This value is the main point that give Tom Ford become one of the most popular fashion icon in the history of fashion brand. With the community that Tom Ford provide give this brand the value that other brand does not have.


Context

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This plate is where every brands quality and value combine together, with all 3 chosen brands the quality that most seeing is the connection\networking of community. Each brand has different quality and value that combine by the network of communities. The chosen materials in this plate become fiber. As a comparison to the quality of each brand fiber is one of material that combine with one little piece that connect or weave together until it become one piece of fabric of other thing.


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