PROJECT 1.1 : BRAND GENETICS
PHASE 1 : BRAND GENERTICS
PALIDA EMWATTANA (NAI)
AJ.PRATANA KILEOPATINON
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In this phase, I've chose three brand which are XEROX, WEVR , and PANTONE
XEROX
Xerox is a company as people know a Xerox machine or photocopiers machine but actually Xerox company do both product machine and also service. The word Xerox is used as a synonym for photocopy (both as a noun and a verb); the company does not condone such uses of its trademark and is concerned about it becoming a generic word in common usage. So,Xerox should not be used as a verb. The Xerox company well known as a photocopier so photocopy is a doing the same thing as the same time. The first method that used to copy was by hand and develop to machine by the timeline of copy. Xerox company not only provide a products but also services.
I was focus on generation loss and the method of how the photocopier machine works.When you make a copy of a copy, the quality will deteriorate with every generation.This problem is called "generation loss". As you can see, photocopy a lot of time the quality is not as the same, the machines are not perfect. Being based on noisy sensors and physical paper and ink, the resolution noise will trend to accumulate.
WEVR
Wevr is a virtual really community and vr media played for aspiring and professional creatives aim to collaborate with leaders in the immersive and creative. Wevr create compelling experience for leisure, experiment. We've can use anywhere in the world, as long as you have access to a Vr-capcable device and access to wevr's network to download the Vr materials.
I was focusing on Wevr in the future. Vr-glasses be able to use for many ways but I was focusing on traveling and science.
It's a new way to plan image walking through a hotel room or everywhere before you want to do something or exploring a location's sights. It likes you be there.
PANTONE
Pantone is a special color which is have a special code and it's also be able to match with many things in the world.
Pantone uses with graphic, fashion, and product.
when people talking about Pantone it is about color with a special and have code of color. So color can be anything but it depend on what you want to talk about. I was focusing on color therapy which is every color have their own meaning and it's also be able to therapy people.
When these three brands integrated
Since color be able to therapy our body, I've created a virtual technique between color and space to therapy someone's health. VR-glasses will be transform something inside to outside. It's like a the idea of Xerox company
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