Phase III : Pam Jidapa Srimachand

Arch Design I, Phase III

Y2S2.

This project is targeted to show the identity of brand.

The brand is the integration between Tiger Balm, Mitsubishi Motors, and Hybrid Air Vehicles, which the proposal contains the core identity of each of the company.

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Tiger Balm: Chinese Heritage, modular (iconic hexagon jar), versatile

Mitsubishi motors: all-terrain, and going hybrid but still keep the all-terrain performance.

Hybrid Air Vehicles: Mass transportation, floating.

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The brand is a cross-country rally race, using reference from the existing ones like Dakar. The difference is this is an electrified-vehicle cross-country rally organizer, holding competition in China. It’s like a Chinese Dakar but with clean cars, and using airship to do the support roles.

The race is 10+ days, in the remote desert,  and about 900 km driving. The race is divided into

9 subrace, and at the end of the day, there will be a camp for racers to rest, the teams to work on their cars, and the cars to get refueled. They will also have a rest days.

The core value of the brand, as extracted from the 3 initial brands, is all-terrain and transportable. The brand as human would be an active person who likes to move around all the time, versatile, and intelligence, and the brand as an organization would be a practical and innovative one.

So the proposal for the brand is the camp for the race, as I introduced earlier that there will be a camp in the middle of the race for the cars to stop at the end of the day.

In normal rally the camp would provide each team a plot of land, marked. Then the team will drive their own trucks and cars, bringing their own stuffs and team members in, then set up a camp. This create a limitation that the location of the camp, which is also affect the race route, to be in a place reachable for the support cars and trucks. So in this race, to make it a true all-terrain race, everything will be carried by an airship, so the limitations are gone.

The cars also need to be charged, so the fabric of the airship, the tents, would be a solar fabric, so it can harvest the energy from the desert and use it to power the camp. The tents are all floating, using helium (as studied in the former phase).

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Each team needs their own garage space, energy for their cars, sleeping tent near their cars, and place to keep their parts. For the services, there needs to be toilets, showers, food refrigerator/kitchen.

For the event it needs the start line and finish line, stage, and sponsors’ area.

The service functions are put on the airship, lifted from the main floor, not obstructing the main functions.

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Many arrangements was tried in order to find the master plan that works the best.

This final plan is

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The system is, one team has their own bay. the bay is composed of 2 rows of tents, and 1 cluster of living units. This is the standard arrangement, and the cluster can be moved to customize the space to the needs of each team.

Moreover, t\his system can still be applied if the site changes.

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This is how the overall complex works.

The airship fly everything (apart from the racing cars), then let out the tents, let the team customize their own space, after that it can pack up and fly away to the next spot.

When the airship lands, the helium is pumped into the tents, the tents get filled up and float.

At the same time, the airship got deflated then the balloon is pulled up creating the space inside to be used as the stage area.

The fabric from the balloon expand out to be the canopy for the common are in the middle.

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When the airship is packed or flying, the containers, car parts, support cars, and support teams are on board, filling up the space.

Then, when the airship lands, the support cars transport everything into the private bays,and the space can be used as the stage for the event (the race).

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Atmosphere of the bay area, and around the stage.

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The start line and the finish line are put at both ends (entrance).

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There are 2 types of units, but with the same roof, the open for surround the bay, marking the space, and store big things, and the enclosed for people to live in. The roof has 2 sets of 3 same type fabric, and 2 balloons. The design of the roof fabric is to prevent the sand from getting in, and allows the wind to flow through. They can also be pulled down to trap the heat inside.

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The cluster have the sleeping tents, also the meeting tents. The larger openings are for connecting 2 spaces together to create larger continuous space, while the smaller openings are for people to enter and exit, not too big so the temperature inside is easier to control.

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The secondary roof covers the bay area, having 3 large hexagon overlapping. The gap allows the heat to escape.

Pam JIdapa : Phase 2

Arch Design 1, Project 1, Phase 2
Evolve

What we needed to do is exploring the material that we have already extracted from the candidates in out first phase.

In my case, the companies are

Tiger Balm, Mitsubishi Motors, and Hybrid Air Vehicles.

Click here for the (updated) plates from the former phase.

The material I choose is Bamboo, because it represents the chinese heritage, and at the same time it also grows everywhere in the world, so I picked it as the material to represent the tiger balm.

The next material is electricity. The MMC has been producing the vehicles for long time, and the most prominent change is the energy consumption. Now the company has moved to developing hybrid system, and electric motors. That’s why I choose electricity to represent the MMC.

The last material I picked is Helium. The HAV use it as the main lift of the airship. It’s the key that makes all their aims possible.

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So the context is

The most important thing is they must be transportable and can work well anywhere on earth.

Versatile in terms of both one-fits-all concept and customization concept. Also minimize the consumption of external fuel.

It should have the concept of the group supporting each other, Chinese heritage, and airborne.

When coming to developing the bamboo, electricity, and helium, first, I choose to use the opportunity of having the helium to use it as the main support of the building.

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Experiment it by making an inflatable structure and use the micro-structure of bamboo as the scope of studying them to try to make it stronger while still being light.

The bamboo structure consist of bundles of fiber forming around a holes, and there’re lots of different levels of holes.

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My first assumption is the more layer it has, the stronger it should be.

The process of the experiment are in the boxes below.

Click here for the high resolution images of the experiments

 After getting the structure of the pipe, then use it to design the floating roof frame.

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The strength of the structure also gives the opportunity for the shape to get transformed and maybe placed on the ground in the future development. (This is what I didn't say at the presentation)

Another experiment is about electricity. Since I cannot evolve electricity, I focus on the research about energy that fits into this criteria.

1) Low Emission, involves recycling the energy.

2) Transportable

• light weight

•not attached to a particular spot.

3) Works in all conditions.

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The best source for the moment is solar in the form of fabric.However, in the future there could be a better source like peizo electricity.

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So for the component, I designed the system that uses the same method as Mitsubishi's PHEV system.

 

The video of the device I made is in the following link:

https://www.youtube.com/watch?v=mYQlam5xFT8

Phase 1: Brand Genetics. Jidapa Srimachand

Arch Design 1

Project 1, Phase 1
Brand Genetics.

For this phase, we need to analyse the chosen 3 brands, study them and find their genetics, their core identity. After that we extract the material out of it, then study about those materials.

My selected brands are

1. Tiger Balm
2. Mitsubishi motors
3. Hybrid Air Vehicles

Tiger Balm

Full .pdf here.

Tiger Balm is a company with long history and Chinese Heritage. It started in the Chinese emperor's court, then spread commercially around the world. Right now their headquarter is in Singapore.

The main ingredients of the balm are menthol and camphor. The herbs get rid of the pain by changing the pain signal (to the brain) to hot and cold signals instead. That makes the balm able to "work where it hurts" as they promise, from joint pain, muscle pain, to nasal relief. 

Another main point is their packaging and presentations. They use hexagon package to standout from the competitors while fit together perfectly and helps to logistic.

They also customize their product into 4 lines, the original, balance, junior, and active, in order to serve the more specific needs of people these days.

Full .pdf here.

The material extracted from the brand is bamboo. It's the plant that can represent Chinese heritage, it grows around the world, and it's a very versatile plant.

The bamboo have their very special qualities that differentiate it from other building materials.

Mitsubishi Motors

Full .pdf here.

Mitsubishi Motors is a part of Mitsubishi Corporation, a Japanese Zaibutsu company.

The group started with trading, then they build their own shipyard, dig their own mine,..after a while they do business on everything you can imagine. The companies within the group support each other, and their quality of the big group is a very important aspect of the company. They believed they can do everything on their own. 

They produce many types of cars but their specialty is the all-terrain quality.

Now they're moving on to electric engine that can perform well in all-terrain.  

Full .pdf here

Since they're developing their hybrid and electric motors, the material extracted is electricity. Electric current happen with magnetic field. And the induction of the electromagnetic field can produce current. 

Hybrid Air Vehicles

Full .pdf here

The company produces airship which is the integration of airship, airplane, and helicopter.

The vehicle project started in US military, then the budget was cut and the UK company bought it and take it to UK. The airship is very notorious for being very dangerous, when actually it's one of the safest way to get around. 

The main purpose of it is to carry very heavy loads (up  to 50 ton) in a very long distance, and stay in the air for 2-3 weeks. 

Full .pdf here

Because the airship use helium to generate 60% of its lift, the material studied is helium.

Helium is a non-toxic, non-flammable gas. It's much lighter than air. It's the second most abundance gas in the universe, however, very rare on earth. We can get it from nuclear reaction or extract from natural gases only. It's mostly used for cryogenics because its very low boiling point.

When pass a current though it it can glow like the neon gasses, and it's also used in many architectural projects.