MOOK PATTHARAPRAPA THONGPRASERT PHASE1.3

CONTEMPORARY BUSINESS FUTURE

PHASE 1.3

MOOK PATTHARAPRAPA THONGPRASERT

PAU SAQUELLA

Continue in this last project, this phase is that to "develop your chosen brand to produce an architectural the proposal which positions business/brand against

future private/public space. Define the enterprise 

genetically, materially and contextually."

In this phase, I combine all of the idea that comes from from brands from first phase and material's exploration from second phase to become a newbrand.

I take an idea from the shade room company which the word "SHADE"

can be implied as a darkside of company . Generally people may mostly concern about

the output and products from the company but they won't know what happen along the process that effects to environmet

This organization just wants to promotes and raise awareness people about this topic.

The building itself working as an advertisement.

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starting form the site, i choose a very crowed area of newyork which was a penn station street

is the cross intersection of the street and i decided to cut the vector distance of that and create the subway interchange inside the building

Instead of creating an ordinary office , i want the building shout out its concept so, not jest people that interested in the topic comes but it can be every one.

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the ground floor was a program of very public and then it slightly private.

The ground floor was covered by the botanical garden which allow everyone came inside this space. the structure comeswith green wall and column.

the greenish of the wall and column comes from material in second phase.

The circulation allow people move around the building and easily go to the subway station.

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The main structure comes from the slaps of floors and set of column. the position of the wall also link with perspective of people that they can see what's going to happen in the nest step of building.  

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from the ground level the next level is the exhibition space that going to talk about 

the idea of this organization and next is library  and last one is the office 

The facade is made of ETFE facade which like with the program inside .

When the rubber facade was blown its allow more lights than the flatten one 

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PROJECT 1.2 : MATERIAL MEMES : PATTHARAPRAPA THONGPRASERT

PATTHARAPRAPA THONGPRASERT

PROJECT 1.2

PAU SARQUELLA

MATERIAL MEMES

In this phase , we have to develop the material form first phase by evolving and experimenting on

material. And then those new material have to be a part of architectural context.

Staring with research, I chose to focus on oxidation process which i took from Beauty counter's material page.

I took the idea of oxidation in organic products and research it on more architectural material like metal.

And I try to research more about acceleration of oxidised process and 

i found that different material goes with different acceleration.

And I also research on rubber's properties in both liquid and solid 

,and how it react with chemical things. 

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Continue on the next page, I do an experiments by mixing any material i have together 

and the results show on plate. And i also show how i accelerate metal and the results it change.

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This plate, I have to put those experiments and evolution of material into architectural context .

First of all, i choose an metal and concrete mixture as a wall. 

To play with the water and oxidation process, the colour will turn into gradients and concrete with rubber 

will turn to more flexible concrete wall.  

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On this plate another architectural context plate, I choose facade to continue with the material i have.

I decided to play with properties of rubber after it mixed with copper and turn into greenish.

I decided to play with light and how react with light. 

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Last plate shows all components after combine with each brands . For next phase, I decided to continue with green house 

so the colour can go along with concept of green house and transparent concept plays with the darker and brighter space

that allow people to complete that space 

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PROJECT 1.1 : BRAND GENETICS : PATTHARAPRAPA THONGPRASERT

PATTHARAPRAPA THONGPRASERT

PROJECT 1.1

PAU SARQUELLA

BRAND GENETICS

in the first phase of this project , i have to analyse the identity of three given brand
by three terms which are genes - key concept and characteristic of brand,
norms - the operation of the company and memes .

The first company that i choose is Beauty counter, the cosmetic brand using only organic ingredients. The founder has a strongly goals to use only plant form ingredients instead of toxic and chemical that would be harmful to children and sensitive-skin person.

The company's website reveal the ingredients they used and also harmful ingredients.

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The second company is the shade room is an gossip account on instagram 

which talking about gossip and news among african-american celebrity 

the distinctive from other company is this won't happen if it not have a social media drive

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And the last company that i choose is Havaianas is a shoes company started in Brazil

its characteristic is an inspiration that comfort zori, traditional japanese sandal.

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And the last page is to combine common things form three company

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