PATTHARAPRAPA THONGPRASERT
PROJECT 1.1
PAU SARQUELLA
BRAND GENETICS
in the first phase of this project , i have to analyse the identity of three given brand
by three terms which are genes - key concept and characteristic of brand,
norms - the operation of the company and memes .
by three terms which are genes - key concept and characteristic of brand,
norms - the operation of the company and memes .
The first company that i choose is Beauty counter, the cosmetic brand using only organic ingredients. The founder has a strongly goals to use only plant form ingredients instead of toxic and chemical that would be harmful to children and sensitive-skin person.
The company's website reveal the ingredients they used and also harmful ingredients.
The second company is the shade room is an gossip account on instagram
which talking about gossip and news among african-american celebrity
the distinctive from other company is this won't happen if it not have a social media drive
And the last company that i choose is Havaianas is a shoes company started in Brazil
its characteristic is an inspiration that comfort zori, traditional japanese sandal.
And the last page is to combine common things form three company
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