Earn Lalipat Sirirat
Phase 1
Carmen Torres
Select: Brand Genetics
select 3 brands out of 24 candidates and
research about it. Define the genes, norm and
memes that exist within this companies.
Show each candidate's gene through diagram and drawings.
The 3 brands that I have selected are:
Just for all (Hampton Creek)
Pressed Juicery
Owen Illinois
Just for all (Hampton Creek)
Click to Full Resolution
Food development company that uses science to fix
the problem of overpopulation by creating an
"eggless egg". They use plant instead of real egg.
This provide more choice of consuming and also
is trying to create social movement across the world.
Click to Full Resolution
I looked on how they managed to develop a substance
that actually taste like egg. So, they dissect each part
of the egg, find its properties and match it with each
type of protein. This results in an exact texture of egg.
Pressed Juicery
Click to Full Resolution
It's a juicery company that uses fresh fruit from local farmer.
Its innovations are how they extracted the juice from the fruit.
They uses the hydrolic press system where they place the fruit in
a dark water chamber and use pressure to press juice out of the fruit.
This have greater advantage in keeping all the vitamins and
reducing mibrobes.
Click to Full Resolution
I go through the detail on healthy lifestyle and how fruit
effects on people. The fruit has these phenolic compound which
makes us healtheir. And due to the study of UCLA, when
consuming fresh juice for 2 weeks, the general well being
score increases, body mass/bmi decrease, and bacteria decrease.
Owen Illinios
Click to Full Resolution
Glass manufacturing company which was the first to invent
the automatic bottle making machine. They promote usage of
glass which they claim to be more sustainable.
They have this innovation center where they provide
"made to order" products.
Click to Full Resolution
The material chosen in this plate is Glass.
Glass is an all natural material. It is made from
sand, soda ash, limestone and recycled glass.
The meterial is claim to be a 100% recyclable material.
Since it is all natural, it won't create any chemecal reaction
with the product it's containing. And with its
properties of not letting oxygen and moisture in,
it's capable of keeping the product inside fresh all the time.
So, food inside won't change its taste at all.
CONTEXT
all 3 companies together
Click to Full Resolution
In this plate, I decide to combine 3 companies together and have
each company responsible for each part which will efficiently
improve food production in the future. The first company, Just For All, is
increasing food production. Pressed Juicery, increase reliability of
pood production. Owen Illinios, increase quality of pood packaging.
This is not only the point. Another point I want to emphasize
is the fact that a scandal is found to happen in lots of company.
And since glass is the main material and it's quality is its transparency.
The keword I would like to choose is TRUST & TRANSPARENCY.
It's what people outside see what's going on in the company
and choose if they would trust them or not. Since food is
what goes in through our body, people would like to know process.
It's the philosophy/idea respond to scandal.
To create a food company everyone could trust.
Just like how I choose to represent it this way, to let
everyone see all the process of making up there.
Select: Brand Genetics
select 3 brands out of 24 candidates and
research about it. Define the genes, norm and
memes that exist within this companies.
Show each candidate's gene through diagram and drawings.
The 3 brands that I have selected are:
Just for all (Hampton Creek)
Pressed Juicery
Owen Illinois
Just for all (Hampton Creek)
Click to Full Resolution
Food development company that uses science to fix
the problem of overpopulation by creating an
"eggless egg". They use plant instead of real egg.
This provide more choice of consuming and also
is trying to create social movement across the world.
Click to Full Resolution
I looked on how they managed to develop a substance
that actually taste like egg. So, they dissect each part
of the egg, find its properties and match it with each
type of protein. This results in an exact texture of egg.
Pressed Juicery
Click to Full Resolution
It's a juicery company that uses fresh fruit from local farmer.
Its innovations are how they extracted the juice from the fruit.
They uses the hydrolic press system where they place the fruit in
a dark water chamber and use pressure to press juice out of the fruit.
This have greater advantage in keeping all the vitamins and
reducing mibrobes.
Click to Full Resolution
I go through the detail on healthy lifestyle and how fruit
effects on people. The fruit has these phenolic compound which
makes us healtheir. And due to the study of UCLA, when
consuming fresh juice for 2 weeks, the general well being
score increases, body mass/bmi decrease, and bacteria decrease.
Owen Illinios
Click to Full Resolution
Glass manufacturing company which was the first to invent
the automatic bottle making machine. They promote usage of
glass which they claim to be more sustainable.
They have this innovation center where they provide
"made to order" products.
Click to Full Resolution
The material chosen in this plate is Glass.
Glass is an all natural material. It is made from
sand, soda ash, limestone and recycled glass.
The meterial is claim to be a 100% recyclable material.
Since it is all natural, it won't create any chemecal reaction
with the product it's containing. And with its
properties of not letting oxygen and moisture in,
it's capable of keeping the product inside fresh all the time.
So, food inside won't change its taste at all.
CONTEXT
all 3 companies together
Click to Full Resolution
In this plate, I decide to combine 3 companies together and have
each company responsible for each part which will efficiently
improve food production in the future. The first company, Just For All, is
increasing food production. Pressed Juicery, increase reliability of
pood production. Owen Illinios, increase quality of pood packaging.
This is not only the point. Another point I want to emphasize
is the fact that a scandal is found to happen in lots of company.
And since glass is the main material and it's quality is its transparency.
The keword I would like to choose is TRUST & TRANSPARENCY.
It's what people outside see what's going on in the company
and choose if they would trust them or not. Since food is
what goes in through our body, people would like to know process.
It's the philosophy/idea respond to scandal.
To create a food company everyone could trust.
Just like how I choose to represent it this way, to let
everyone see all the process of making up there.
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