MOOK PATTHARAPRAPA THONGPRASERT PHASE1.3

CONTEMPORARY BUSINESS FUTURE

PHASE 1.3

MOOK PATTHARAPRAPA THONGPRASERT

PAU SAQUELLA

Continue in this last project, this phase is that to "develop your chosen brand to produce an architectural the proposal which positions business/brand against

future private/public space. Define the enterprise 

genetically, materially and contextually."

In this phase, I combine all of the idea that comes from from brands from first phase and material's exploration from second phase to become a newbrand.

I take an idea from the shade room company which the word "SHADE"

can be implied as a darkside of company . Generally people may mostly concern about

the output and products from the company but they won't know what happen along the process that effects to environmet

This organization just wants to promotes and raise awareness people about this topic.

The building itself working as an advertisement.

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starting form the site, i choose a very crowed area of newyork which was a penn station street

is the cross intersection of the street and i decided to cut the vector distance of that and create the subway interchange inside the building

Instead of creating an ordinary office , i want the building shout out its concept so, not jest people that interested in the topic comes but it can be every one.

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the ground floor was a program of very public and then it slightly private.

The ground floor was covered by the botanical garden which allow everyone came inside this space. the structure comeswith green wall and column.

the greenish of the wall and column comes from material in second phase.

The circulation allow people move around the building and easily go to the subway station.

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The main structure comes from the slaps of floors and set of column. the position of the wall also link with perspective of people that they can see what's going to happen in the nest step of building.  

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from the ground level the next level is the exhibition space that going to talk about 

the idea of this organization and next is library  and last one is the office 

The facade is made of ETFE facade which like with the program inside .

When the rubber facade was blown its allow more lights than the flatten one 

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Sasivimol Kraisornkhaisri 5934801225

Sasivimol Kraisornkhaisri Bo
5934801225
Phase 3
Pau Serquella

This phase is to design something after analyze the three brand from the previous phases, which all those three brand gave me the interesting point of designing the temporary office.
All those three brand's office are located with the lively environment, which there are lots of places that can inspire people and also give there relaxing time, it would be a great chance if they are able to work far from there own office. So my space will provide the space for the office.

Brand Identity

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Context

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 Atmospheric

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Plan 

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Section

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PHASE 1.3 : CONTEMPORARY BUSINESS

PHASE 2 : PROLIFERATE

DESIGNING A FUTURE ENTERPRISE USING THE MATERIALS FROM THE BRANDS TO PRODUCE THE ARCHITECTURAL PROPOSAL. THE PROPOSAL OF THE ARCHITECTURE IS IDENTIFIED BY THE GENETIC AND MATERIALS BY THE SELECTED BRANDS AND THE ANALYZED COMPONENTS.

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COUCHSURFING IS THE TEMPORARY LODGING FOR THE TRAVELLERS TO STAY IN VERY LOCAL'S ACCOMODATION IN SHORT TERM AND EXPERIENCE IN THE LOCAL'S PERSPECTIVE OF VIEWS.

DOLBY GIVE THE SENSE OF SURROUNDED SOUND IN THE AREA IN THREE DIMENSIONAL FOR FULL EXPERIENCE OF SOUND.

4DX IS NOT ONLY FOR THE VISUAL BUT ALSO COMBINING THE TECHNOLOGIES FOR ALL OF THE 5 SENSE OF HUMAN TO REACT DIRECTLY WITH THE MOVIE.

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AFTER ALL OF THE ANALYSIS OF THREE BRANDS COMBINED TOGETHER, JAPAN IS ANOTHER SUITABLE SITE TO DEVELOP THE ARCHITECTURE PROPOSAL IN THE WAY. USING THE SOUND AS THE MATERIAL TO IMPROVE LIFE'S QUALITY BETTER AS JAPANESE HAVE VERY HIGH STRESS FROM WORKING, SOUND WILL PLAY THE ROLE AS A TREATMENT FOR JAPANESE PEOPLE. ALSO WITH THE IDEA OF GIVING THE SENSE OF THE REAL TRADITIONAL EXPERIENCES FOR THE TRAVELLERS, AS JAPAN HAS VERY HIGH CULTURAL HERITAGE CONSERVATIVE, AND VERY UNIQUE BY ITSELF. 

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MOUNT MITAKE IS THE CHOSEN SITE FOR THE DEVELOPMENT OF THE PROPOSAL. THE MOUNT IS LOCATED NEXT TO THE TOKYO CITYSCAPE WHICH TAKES ONLY ONE HOUR TO GET TO THE SITE. BECAUSE OF THE DISTANCE IS NOT VERY FAR FROM THE CITY, IT IS MORE EASILY TO TRANSPORT FOR THE PEOPLE WHO WANT TO GET AWAY FROM THE CITY AND EXPERIENCE THE REAL NATURE. EITHER CAR OR TRAIN ARE THE OPTIONS TO TRANSPORT TO MOUNT MITAKE, AND THEN TAKE THE CABLECAR FOR A LITTLE WHILE TO ARRIVE. THE MOUNT IS WELL KNOWN FOR HIKING PLACE AS A ONE DAY TRIP. SO, THE DESIGN PROVIDE A SAPCE THAT SUITABLE FOR THESE TARGET AS THE CITY PEOPLE OR THE TOURIST TO EXPERIENCE THE REAL NATURE, CULTURE AND THE SOUND.

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THE FORM OF THE SPACE IS REFFERENCING FROM THE PREVIOUS PHASE, THE CYMATICS WHICH IS THE VARIOUS SHAPES FROM THE VIBRATION OF THE FREQUENCY OF THE SOUND. THE WALL ARE LAYERING TOGETHER AS TO SEPERATE AND ACT FOR THE DIFFERENT PURPOSES OF THE SOUND. THE SPACE CONTAINS THE THREE MAIN NATURAL SOURCES OF SOUND; THE RIVERSCAPE, THE LANDSCAPE AND THE FOREST. THESE FACTORS OF THE DIFFERENT NATURES WOULD GIVE THE DIFFERENT IN EACH SPACES ALSO WITH THE PROPERTIES OF THE CONCRETE WALL THAT ARE APPLIED FROM THE PREVIOUS PHASE AS TO GIVE MORE ADVANTAGES OF THE MATERIALS TO THE SOUND.

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THIS SPACE APPLIED THE SENSE OF TRADITIONAL JAPANESE ARCHITECTURE. GENKAN,VERANDA, RYOKAN AND ONSEN ARE PROVIDED IN THE SPACE FOR THE THERAPY. 

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GENKAN/ENTRANCE                    VERANDA/WALKWAY

RYOKAN/LODGING                    VERANDA/WALKWAY

ONSEN/HOTSPRING

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Phase 3 : Proliferate : Sujira Burapanakan

Project 1 Phase 3

Sujira Burapanakan

Pau Sarquella

' PROLIFERATE : Contemporary Business Futures'

Since phase 1 I've been studying about 3 main brands (Pixar, B&O and Smart), in this phase we aim to target the identity of the brands, so I decided to pull out both Pixar and B&O and integrate them together, in my opinion they both have a relationship that is similar to each other which is about audio and visual

B R A N D

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Pixar : animation, technology, visual

B&O : electronics, sound, acoustic, resonance, audio

C O N T E X T

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So I decided to create a proposal that promotes both B&O and Pixar but with the idea of B&O being the main brand and having Pixar coming in to support the project

Since in phase 2 where we have pulled out some qualities from the brands and materialized them, I thought that both the materials (timber and hair) have the relationship where both of them are natural elements and can be imitate using the idea of authenticity

For my proposal, I decided to create a showroom and retail store for B&O, like a 2 in 1 building, where visitors not only can interact or view what the identity of B&O is like but also come to buy the products, this is in order to promote B&O in full stream, I've also used Pixar to support the project by creating a facade through the idea of characteristics of the hair where they react to many factors and became a natural element for us humans, adding Pixar to the project is like adding a sense of playfulness for B&O because usually B&O is quite simple in design but efficient, because they does not only want the sound system to be in good quality but they also want the design to be good as well in order to make them go together well in a combination between quality and design, but they still made the design simple and not too complex in order to still promote the idea of sound system so the customers won't focus too much on the design

S I T E  P L A N

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Site plan - Parc Paragon

In order to promote the proposal better, I chose Parc Paragon because of it's crowds and how the space is the center of Bangkok, so many people would be able to see the proposal from many places around there which are all popular tourist attractions

P R O P O S A L  P L A N

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Showing the proposal and how there is 4 floors in the building, this also shows the circulation and how visitors can reach all the floors inside the building

E L E V A T I O N

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Showing both the horizontal and vertical circulation and also connections of the building, there is also paths connecting from the proposal into the main buildings around the proposal (Paragon and Siam Center)

S E C T I O N

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In the section, we can see how the floors are arranged and what each spaces are for

P E R S P E C T I V E

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This perspective shows the view of what visitors would hear and visualize after entering the interactive room

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This perspective shows how the facade functions and what it's characteristic is like according to the exterior factors and also what it would look like with the timber building

Phase III : Pam Jidapa Srimachand

Arch Design I, Phase III

Y2S2.

This project is targeted to show the identity of brand.

The brand is the integration between Tiger Balm, Mitsubishi Motors, and Hybrid Air Vehicles, which the proposal contains the core identity of each of the company.

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Tiger Balm: Chinese Heritage, modular (iconic hexagon jar), versatile

Mitsubishi motors: all-terrain, and going hybrid but still keep the all-terrain performance.

Hybrid Air Vehicles: Mass transportation, floating.

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The brand is a cross-country rally race, using reference from the existing ones like Dakar. The difference is this is an electrified-vehicle cross-country rally organizer, holding competition in China. It’s like a Chinese Dakar but with clean cars, and using airship to do the support roles.

The race is 10+ days, in the remote desert,  and about 900 km driving. The race is divided into

9 subrace, and at the end of the day, there will be a camp for racers to rest, the teams to work on their cars, and the cars to get refueled. They will also have a rest days.

The core value of the brand, as extracted from the 3 initial brands, is all-terrain and transportable. The brand as human would be an active person who likes to move around all the time, versatile, and intelligence, and the brand as an organization would be a practical and innovative one.

So the proposal for the brand is the camp for the race, as I introduced earlier that there will be a camp in the middle of the race for the cars to stop at the end of the day.

In normal rally the camp would provide each team a plot of land, marked. Then the team will drive their own trucks and cars, bringing their own stuffs and team members in, then set up a camp. This create a limitation that the location of the camp, which is also affect the race route, to be in a place reachable for the support cars and trucks. So in this race, to make it a true all-terrain race, everything will be carried by an airship, so the limitations are gone.

The cars also need to be charged, so the fabric of the airship, the tents, would be a solar fabric, so it can harvest the energy from the desert and use it to power the camp. The tents are all floating, using helium (as studied in the former phase).

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Each team needs their own garage space, energy for their cars, sleeping tent near their cars, and place to keep their parts. For the services, there needs to be toilets, showers, food refrigerator/kitchen.

For the event it needs the start line and finish line, stage, and sponsors’ area.

The service functions are put on the airship, lifted from the main floor, not obstructing the main functions.

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Many arrangements was tried in order to find the master plan that works the best.

This final plan is

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The system is, one team has their own bay. the bay is composed of 2 rows of tents, and 1 cluster of living units. This is the standard arrangement, and the cluster can be moved to customize the space to the needs of each team.

Moreover, t\his system can still be applied if the site changes.

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This is how the overall complex works.

The airship fly everything (apart from the racing cars), then let out the tents, let the team customize their own space, after that it can pack up and fly away to the next spot.

When the airship lands, the helium is pumped into the tents, the tents get filled up and float.

At the same time, the airship got deflated then the balloon is pulled up creating the space inside to be used as the stage area.

The fabric from the balloon expand out to be the canopy for the common are in the middle.

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When the airship is packed or flying, the containers, car parts, support cars, and support teams are on board, filling up the space.

Then, when the airship lands, the support cars transport everything into the private bays,and the space can be used as the stage for the event (the race).

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Atmosphere of the bay area, and around the stage.

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The start line and the finish line are put at both ends (entrance).

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There are 2 types of units, but with the same roof, the open for surround the bay, marking the space, and store big things, and the enclosed for people to live in. The roof has 2 sets of 3 same type fabric, and 2 balloons. The design of the roof fabric is to prevent the sand from getting in, and allows the wind to flow through. They can also be pulled down to trap the heat inside.

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The cluster have the sleeping tents, also the meeting tents. The larger openings are for connecting 2 spaces together to create larger continuous space, while the smaller openings are for people to enter and exit, not too big so the temperature inside is easier to control.

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The secondary roof covers the bay area, having 3 large hexagon overlapping. The gap allows the heat to escape.