Phase 3 : Proliferate : Sujira Burapanakan

Project 1 Phase 3

Sujira Burapanakan

Pau Sarquella

' PROLIFERATE : Contemporary Business Futures'

Since phase 1 I've been studying about 3 main brands (Pixar, B&O and Smart), in this phase we aim to target the identity of the brands, so I decided to pull out both Pixar and B&O and integrate them together, in my opinion they both have a relationship that is similar to each other which is about audio and visual

B R A N D

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Pixar : animation, technology, visual

B&O : electronics, sound, acoustic, resonance, audio

C O N T E X T

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So I decided to create a proposal that promotes both B&O and Pixar but with the idea of B&O being the main brand and having Pixar coming in to support the project

Since in phase 2 where we have pulled out some qualities from the brands and materialized them, I thought that both the materials (timber and hair) have the relationship where both of them are natural elements and can be imitate using the idea of authenticity

For my proposal, I decided to create a showroom and retail store for B&O, like a 2 in 1 building, where visitors not only can interact or view what the identity of B&O is like but also come to buy the products, this is in order to promote B&O in full stream, I've also used Pixar to support the project by creating a facade through the idea of characteristics of the hair where they react to many factors and became a natural element for us humans, adding Pixar to the project is like adding a sense of playfulness for B&O because usually B&O is quite simple in design but efficient, because they does not only want the sound system to be in good quality but they also want the design to be good as well in order to make them go together well in a combination between quality and design, but they still made the design simple and not too complex in order to still promote the idea of sound system so the customers won't focus too much on the design

S I T E  P L A N

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Site plan - Parc Paragon

In order to promote the proposal better, I chose Parc Paragon because of it's crowds and how the space is the center of Bangkok, so many people would be able to see the proposal from many places around there which are all popular tourist attractions

P R O P O S A L  P L A N

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Showing the proposal and how there is 4 floors in the building, this also shows the circulation and how visitors can reach all the floors inside the building

E L E V A T I O N

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Showing both the horizontal and vertical circulation and also connections of the building, there is also paths connecting from the proposal into the main buildings around the proposal (Paragon and Siam Center)

S E C T I O N

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In the section, we can see how the floors are arranged and what each spaces are for

P E R S P E C T I V E

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This perspective shows the view of what visitors would hear and visualize after entering the interactive room

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This perspective shows how the facade functions and what it's characteristic is like according to the exterior factors and also what it would look like with the timber building