Phase3, Chutikarn Kaewudom

Phase 3

________

Chutikarn Kaewudom 

LINE BATTLE

      

 From the phase of brand selection, I decided to develop from a Line Company. Line is not only an internet services, it also provide line games on the application including LINE RANGER

From that, I transformed how people play Line Ranger on their devices to be a physical game battle that can be played for real.

That comes an idea of a Battle Arena called 'Line Battle'. It is a place where people can come to join the game or be the audiences.

The Arena is divided mainly into two parts which are the part for players and the part for audiences and they were separated.

The site for this building is in the middle of Siam where there are lots of people as it was a popular commercial area. Moreover, these people are mostly the users of Line as well.

Chutikarn Kaewudom Project1.2

Chutikarn Kaewudom

5934720025

Project 1.2

Phase 2

This plate shows the combined systems of Line and Bandcamp together,

the red line represents the system of selling and purchasing from Bandcamp, the music online market. In the middle where people which are the customers showing how they can be sharing the same space area and create a new community.

By transforming the combined systems of Line and bandcamp finally created a portable shop. The portable idea is from the Global connection from Line that allow people to communicate or have an interaction together anywhere over the world.  The shop when opened, are sharing the same space which encourage customers to interact with each other even they are using the different service like that in bandcamp where people purchase different types of music on the store.

This plate is showing the combined system from Wework, the co-working space company, and Bandcamp. The red line, like the first plate, represents the working system in Bandcamp. In Wework, I was focusing on the flexibility in types of spaces that can respond to different types of groups of people stating from a single individual unto an bigger company.

From that, I developed the system into a portable restaurant which its wall can be extended out and flexible in order to suit with any groups of people. From its flexibility, it can create different types of space with respond with various kinds of interaction between people such as partner or a group of people.

Chutikarn Kaewudom, Project1.1

SELECT BRAND GENETICS

CHUTIKARN KAEWUDOM 

5934720025

WeWork 

My first chosen brand is "WeWork" 

WeWork is a co-working space that has various types of spaces from different groups of people such as big enterprises or small company or even for individuals. Members of Wework can also use the space at another rework branches all around the world. There are lots of events for members to join and that encourages people to communicate with others

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LINE

My second brand is LINE. LINE is known for the famous chatting application. 

It also provide other services as well such as food delivery or series channel.

What make Line famous in chatting is that it is the first application that provide users "stickers" in chatting.

There are lots of stickers for users to buy or download for free which is more comfortable in communicating with friends, partner, or family.

Stickers can clearly show the mood of the user in different characters and styles. Later, line allowed the users to be able to create their own stickers and sell them on Line Store for other people to purchase.

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bandcamp

The last brand is BANDCAMP, Bandcamp is an online platform of songs and music.

The artists can sell or upload their songs on the website for free easily, the process of selling a song on band camp is much easier comparing to other site or application. Aside from selling only a digital song, the artists can also sell their songs in a physical products such as CD or cassette, and also each songs has its own code  that when scanned will link to the digital song on the site.

The system in band camp provide comfortabilities both for an artist and fans or customers. The fans can follow their artist page to receive news and updates. For artists, they can also know the real-time information about their productions.  For example, they can know which song is the most famous song or which song is being purchased.

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In this plate, I tried to show the similarity between Line, the internet service, and Wework, the co-working space company.

The platform for Line is on the device not a physical thing like Wework but the same thing is that they both bring people to join with each other starting form a small group to the bigger ones and create a different types of communication all around the world.

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