SELECT BRAND GENETICS
CHUTIKARN KAEWUDOM
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WeWork
My first chosen brand is "WeWork"
WeWork is a co-working space that has various types of spaces from different groups of people such as big enterprises or small company or even for individuals. Members of Wework can also use the space at another rework branches all around the world. There are lots of events for members to join and that encourages people to communicate with others
LINE
My second brand is LINE. LINE is known for the famous chatting application.
It also provide other services as well such as food delivery or series channel.
What make Line famous in chatting is that it is the first application that provide users "stickers" in chatting.
There are lots of stickers for users to buy or download for free which is more comfortable in communicating with friends, partner, or family.
Stickers can clearly show the mood of the user in different characters and styles. Later, line allowed the users to be able to create their own stickers and sell them on Line Store for other people to purchase.
bandcamp
The last brand is BANDCAMP, Bandcamp is an online platform of songs and music.
The artists can sell or upload their songs on the website for free easily, the process of selling a song on band camp is much easier comparing to other site or application. Aside from selling only a digital song, the artists can also sell their songs in a physical products such as CD or cassette, and also each songs has its own code that when scanned will link to the digital song on the site.
The system in band camp provide comfortabilities both for an artist and fans or customers. The fans can follow their artist page to receive news and updates. For artists, they can also know the real-time information about their productions. For example, they can know which song is the most famous song or which song is being purchased.
In this plate, I tried to show the similarity between Line, the internet service, and Wework, the co-working space company.
The platform for Line is on the device not a physical thing like Wework but the same thing is that they both bring people to join with each other starting form a small group to the bigger ones and create a different types of communication all around the world.
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