PHASE 2
MATERIAL MEMES
BUNCHARIN EUA-ARPORN (NOOPIN)
AJ.PRATANA KLIEOPATINON
As there are none of physical materials in all of my selected brands, I looked back into the performance of each brand and thought of materials that have connection with my brands.
All of the brands are about expanding experience especially together with the Carnival Corporation the experience is not only occur on land but between land and sea. The clear different condition between land and sea is 'moisture'.
Natural Sponge is a sea living creature.
By looking at it as a material,it is a very light weight but very durable material due to its complex structure.
After soaked a natural sponge into water, it shown that sponge has an ability to absorb liquid and moisture which transforms it and make it become bigger by expanding in every directions. The differences between dry and wet conditions can be observed by the decreasing in size of each hole of the sponge.
The experiment of dipping sponge into water color to see the way of sponge absorption.
The result was water color went up into the sponge from the dipped direction and spread within the sponge.
Another material is Sand. As any experiences always leave memories.
The memories are both mental and physical.
Sand is a material that can be found between land and sea.
By looking at an amount of sand, each grain has different resolutions which gives different effect with leaving traces in both dry and wet conditions.
Looking at the sand itself, each grain of sand is separated.
By put some latex glue in, it became one single sheet and still keep its flexible ability.
Hamburg city was chosen for experiment on the integrated brands.
Looking at its geography, it has a very clear connection between land and water and it is one of the available cities in Citymapper.
The aim is to recreate local events by using the selected brands with the material which is Sponge.
In this case, Instead of using the physical of the sponge I applied its performance which is the ability to infiltrate to the ability of people absorb new culture within the selected local events.
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