Arch Design I Phase II
Evolve: Material Memes
As working throughout Arch Design I Phase I: Select: Brand Genetics, this phase was moving from the focus on genes to memes.
A combination of material is one of the way to represent the identity of candidates which derived from the previous phase. After researching on how candidates represent themselves through their cooperation, the understanding was used for the next step from subjective to objective, principles to materials.
Since there is some contexts that link each candidate together, I combine 2 candidates together and part one candidate consider by the differences of each candidate's principle. The two who was grouping together are Ctrip and iRobot which considered by the use of technological development as a tool to promote their brands and Tom Ford being distinguished from them as they relied more on aesthetic terms.
Since Ctrip and iRobot is relevance to the use of technological development to replace human work, bio-plastic is the alternative choice to use as memes of candidates. Bio-plastic is also the replaceable material that its ingredients are derived from bio-based structure, for example, cornstarch, instead of fossil-fuel for common plastic bag we used in daily life which it is accounted as wasteful ingredient and cost massive amount of production.
The component that I designed is degradable building since bio-plastic has its property of being degradable quicker than common plastic. In a festival period, we can use this material as contemporary building and after that, the building will be degraded. By the degradation of material, we can save the time to collect all the elements of building.
Homemade bio-plastic:
gelatin-based (left) and cornstarch-based (right)
In our daily life, we are surrounded by the society we live and our identity, characteristics, styles are identified by that. Not only in person or group of people, social media is also one source of society we surround ourselves at that place.
Glass or screen is one of material that I choose because of the social context of the brand. Screen is the gateway to the observation of outsiders, friends, celebrities we interest at.
As in component, I combine the ideas of monument and digital billboard together for the use of three-dimensional hologram for commercial use in the future. The monument represents the commemoration of important events in the past time, because of that aspect, the monument is built as a big statue and solid. While the use of commercial stays contemporary, hologram is the best output as a combination of two ideas together that it is a contemporary style of monumental form that can change thought time.
acrylic glass bending its form by
heating it on aluminium plate
By the analysis of 2 memes, they can be illustrated as two companies are working as two cycles. Both of them are giving both negative and positive impact to society. Positive impact is to give customers a better experience by the products of each components of materials, while negative impact is a pollution that is created from the production of those two factories. By the use of bio-based ingredients of bio-plastic, the trend of corn vegetation is growing up. By this situation, vegetation helps cleaning up the pollution or negative impact in the society in to positive and the cycle is redone repetitively.
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