PHASE 3 :
PROLIFERATE
CONTEMPORARY BUSINESS FUTURES
Sunny Nutthida Tantivanich
5934726925
The Brand
In this last phase, the brands from phase 2 were selected to be develop which are
Cutecircuit and Casio using the methods and materials of the brand.
The brand aimed to be a fashion collaboration of Cutecircuit which is a fashion brand and Casio, The manufacturer which combines the 2.5D technology printer in order to create the dress.
In this brand, I created an integration of the two brands as a tools to architectural design which was a collection of skirt. The skirts are products from the collaboration.
The Context
Derived from the skirt, The purpose of this architectural design was to be a 'Fashion Pavilion' hosting a fashion show of Cutecircuit collaboration with Casio along with exhibition and evolution of the Cutecircuit as a fashion brand.
The Pavilion was located in the centre of ' The Somerset House ' courtyard which was held many events, most importantly The London Fashion Week in every year. As the site is the landmark of London, built in the Neo-Classical style the design was to be contrast with harmony with the existed building, a Juxtaposition.
The programs inside the pavilion were arranged in linear form.
Starting from the entrance facing the Lobby followed by The Galleries and Corridor then an Exhibition Area and Front Row Seating then finally The Main Stage of the Fashion Show.
The typology of the spaces were divided by the ' Symmetrical Pattern ' of the Site.
Then extracted and transformed into the space bay a circle with difference diameters.
As well as the perforation that happens during making the skirt as a light control.
The Design
The design of the pavilion directly inspired from the products resulted from the collabs which are the collection of the skirt. Transforming each layer of the skirts as a wall arranging them into the space.
The Model
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