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Sunday, May 6, 2018

Phase 3, Proliferate (Contemporary Business Futures)


PROJECT 1
SURVIVAL OF THE FITTEST 

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PHASE 3
PROLIFERATE (CONTEMPORARY BUSINESS FUTURE)




Angel Play, the rebranding of Angel Musical Instrument, is the brand that promoted in a whole new 
different way. The word “Play” represent the fun and refreshing that Angel’s musical instrument can serve 
to you while playing their musical instrument.

The slogan tag line “Expose your young vibe” is representing the feeling, emotion, atmosphere
of the young old days that is dead inside adults’ stress and responsibilities in each day.

Therefore, Angel Play is basically a brand that encourage people to relax from their stress and workload that
they are facing everyday by using musical instrument.
They also create small community from activities,  events, and campaign they organise.





The Original Angel Musical Instrument




WHAT PROGRAM IS ANGEL PLAY PROVIDED?

- Music Instrument Store
- Workshop Space
- Music School and Academy
- Concert and Performance Events
- Public Social Space


Location for Angel Play based on the original Angel which is in South Korea, in the most music cultural active space.
Nakwon Music Arcade is the biggest music department store in the world, located in Seoul, South Korea





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After the decision on the location, I started to think about the design of the building 
in order to fit Angel Play's programs inside
Develop from Issay Miyake clothing identity, I took the folding techniques which Issey Miyaka use
to develop and adapt it into building structure




Here are some folding paper massing models, 
and next I chose one of the form and develop more into details






*Selected form and development in massing models




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Here are drawings of Angel Play's Program Diagram, Floor Plans, and Sections




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Atmospheric presentations of the building and landscape, music store, music school, and performance stage.





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PHYSICAL MODELS



Site model with circulation diagram






Angel Play Building Model
















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