PHASE 3
Proliferate : Contemporary Business Futures
This project phase, each individual have to design the future enterprise using the
source materials researched and developed components from the previous phase to produce an
architectural proposal which positions business/brand against future private/public space.
Here is choose the Spanish shoe brand named 'Maians' which was one of my case study brand.
At the moment the brand is trying very hard to adapt to the contemporary world, and they are forgetting their actual core value and concept of the brand which was the idea of 'crafts and traditional shoe making heritage'. Therefore, i choose to further develop the space for the brand
and increase the value of both brand and the product by creating the brand identity to be distinguishable through the ideas and component developed from the previous phase.
Maians's core identity has been revised and with the idea of flexibility, Maians is now involve
people participation. The space is open for customer to visit and learn about the history of the brand, see the exhibition, experience the space, participating in workshop and customize their own shoes. This type of store would spread to different parts of the world acquiring the shophouses and
apply the same programs and space planing.
Using the ideas of light weight, flexible, adaptable and material from the previous phase,
I decide to design the 'Flexible...Unity Store', which would create the atmosphere and feeling
for the customer who visit the store. The space, is created from the previous phase material
which is deformed by the topography. The topography will be made of the local natural material depending on the region and the country that the store will be open.
The site of the installation is selected under few requirements. The site is shophouse since shophouses is quite similar around the world especially in asia. Here is choose it to be
in the center of the commercial area of Thailand, in Siam square, Soi 3.
The space consist of tree floors arranging the program in a linear sequence, attracting the
customer through the workshop in front and the interior is planed in such a way that direct the visitors to walk and experience the space throughout the building. Seeing the gallery and story
of the brand and exhibition, the store, and customize their own collection.
Collages of atmospheric representation starting from the top-left to right, 1. The small workshop,
2. The gallery, 3. Exhibition, 4. The store, 5. Self customize, 6. The topography used instead of stairs.
MODELS
Thank You......
