Proliferate: Contemporary Business Futures
Develop your chosen brand to produce an architectural
the proposal which positions business/brand against
future private/public space. Define the enterprise
genetically, materially and contextually.
In this last phase of the project, combining all ideas and concept from study case in phase one, as well as the material and experiment from phase two, to become the new brand,
'By-cycle' a company selling electric bicycle service and providing social space for
users in the community in order to complete a better version of urban lifestyle cycle
by biking bicycle.
The brand mission is to encourage people not only to save the limited energy and
resources but also to generate energy back to the society, this brand is designed for everyone, every age, not only for local people but also tourists.
The brand is separated into two parts, Co-Cycle, the headquarter and Rest-Cycle, the
substation. Co-Cycle is the centre of the network located on the river in form of a bridge. Apart from providing convenience to bikers, Co-Cycle serves co-working space where
people can find inspiration, share ideas, in green. Rest-Cycle is the rest area as a network of the station for all bikers located around the city in order to provide all users need for example; seats, bicycle parking, beverages, air pump, bike chain repair kits, etc.
As Bangkok is the capital of Thailand which has been confronting with
transportation, green space and pollution issues for so long, hence, the idea of
By-Cycle station network around the city will solve all these problems.
The mapping diagram shows, network of location for each station, the route for bicycle and the spreading of project throughout time.
As the station needs to cover all area of Bangkok, which consisted of different typography, different size of space and different form, the idea of adaptation of the mechanic is used in the design to allow system to be placed anywhere perfectly fit.
The first mechanic is the idea of modular working as the jigsaw, each element can fit together and form in various of shape. Hanging system is used in all design as this system will help to reduce the space touching the floor, also this new design will hang, connect to the existing structure to blend in with the environment of the city. Another mechanic is developed from the previous experiment, the use of fabric and motor to create the rhythm in the change of space as the fabric acts as the boundary. The energy that used for the motor to work is from generating from the movement fabric and bicycle.
Here are the examples of the rest cycle which took place around the city, each of them has different functions and different sizes, however, they all sharing the same system.
Between the shophouse can be a small working area for users, the social space for people to interact. Under the highway, can be the place for the user to have fun with a bicycle riding, extreme ride. Or even very small space under the overpass and next to the electric pole can also be the small station for a liltle stop and park the bicycle.
