PROJECT 1.3 Proliferate
ANANYA LAPPANICHPOONPON
INSTRUCTOR : PAYAP PAKDEELAO
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Making the brand as a transcendental brand, which it means making
brand go beyond or go over the limit not only for business but also for clients.
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In this phase, I choose Podozi to develop. I want to extend target group, by using the
same notion or an idea of solving the problem of colour fit, not only for African women
but also suit every region and ethnic group, which the brand will have a ready information
for each one.
Firstly, I go back and understand the brand again and bring out the main elements that Podozi have,
which I want to transfer the digital elements to physical experiment (or tangible). Which the programme that
will have the pop-up structure will be displaying, consulting zone, events zone, pick up & storage, and
some private tutorials.
I design to build a pop-up store or events that people can get involved. Choosing the place
that various of people come so they can know the brand more and avoid the problem for the
clients that the colour of a cosmetic does not fit themselves.
(Site Plan)
Then the site have to be the place that have most diversity. So I chose America to be
the country that Podozi will extend. Then the first place that pop up store will go
is Santa Monica Pier in California. The reason why I choose this place because it is a public
space that has interesting characteristic (beautiful view, lively, colourful, and lot of people coming)
Basically this is what my structure will look like. The event will be on the lifted floor.
As you can see in the picture, each colour will indicated each programme.
The structure that I design will be portable. Which it made up of metal frame that have inflatable
pillow as a facade, which it is easy to construct, pack up, and have less weight.
(Persective of the view of pick up and storage)
(Perspective of night view)
(Perspective of events and chilling zone)
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