PROJECT 1 : BRAND GENETIC
Kanin Or. Suthamanuswong
Aj.Patrick Donbeck
Phase 1 : Select
The task is to identify Genes,Norms,memes of the selected brand which consist of patagonia,weissbeerger and transloc.
Identity
This plate shows how Patagonia is the brand where it aims to produces without causing any harm to the environment health. The company start of the small company which used to made tools for the climbers while later on start offering more choices in other adventures or outdoor activities clothes where most of the materials are made of recycled. Apart from producing goods they also donating their time on helping to improve the environment health while also donate 1% of their sales every year towards the charities they are contributing.
Materials
Recycled Materials which used to made Patagonia's product is really well present the materials of the brand image, or how they work on it with every single details on number they decreasing pollution by using these materials are really interesting. The way company identify they product and make it different from other company such as The north face is also put in this jacket, the colors and the brand logo and how it made.
Identity
Weissbeerger is the brand where it makes the product calls Beverage Analytics hub for the beer retailer or the bar. This is the tool box where it attach or join with the beer tap and provide the data and details on the time location volume and the quality of the selling beer, not only it gives the sellers these data as they can use to improve their business but it also gives the opportunity to the customers such as the promotion they will get.
Materials
The materials I chose to show is the quality of beer itself, the beer and the quality are something which can be measure through several ways, The colors or even the production can give a differences of the quality for the beer, the inventory or even the promotion where it helps to attract customers ,and it is something the sellers would do to make sure their product is at the highest quality.
Identity
Transloc is the brand where they aims to join the gap between the residence or houses with the public transportation while also providing the accurate time of when the buses are arriving at the bus stop so people would not have to waste their time waiting at the bus stop without knowing when the bus is arriving. The other choices is to provide customers a short ride from their home to the public transportation spot so they don't have to spend full cost to get to the final destination.
Materials
Time is really important here as it's the main goal of the company to reduces this wasted time. Time can be measure and represent in several ways, through graph or even the statistics, or even knowing how the application is calculating time using all the important factors such as traffic jam or the ride duration, is something that can be further develop in the next phase.
Final Plate
This is the final plate for phase 1 where it shows how all the brand are sums up together using time circles in the background showing how each brands developing through time going through the clockwise direction. For example Patagonia, where it starts from providing the tools for climbers then later on start to offer more choices on other part same as the environment issue where at first there are problem with the environment's health and how they keep developing and improving through time where it leads to good land on the left top of the cycle. Other rand such as Transloc where it was hard to access public transportation and later on it provided the ease to do so or Weissbeerger where later on it starts to happen and join with the city town more are all shown by this diagram where it can be read in the clockwise direction.
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