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Sunday, February 18, 2018

Phase1: Brand Genetics

Buncharin Eua-arporn

Project1.1

Aj,Pratana Klieopatinon


selected brands;

Carnival Corporation
Citymapper
Social Tables


Carnival Corporation


Royal Princess Cruise, one of Carnival Corporation cruise lines,
 improved by the wearable high-tech device 'The Medallion'.

Medallion provides seamless experience before, 
during and after getting on the cruise.
  Guests' information will be filled at their home so that 
the guests don't have to bring any paper with them during the trip. 

 During the trip, guests' interests, information and communication
 will be recorded and linked with the crews' Medallion, 
This helps the crews to serve their guests better. 

Guest can use the Ocean Compasses which are 
tablet, TV and screens around the cruise 
to order, plan, communicate with people on the cruise. 

The Ocean Compasses are connected with the guests' and Crews' Medallion.
The Medallion itself can be used with payment, to unlock the doors etc.


On the 15 decks cruise, Guest can enjoy many activities on the cruise 
such as Ocean Casino, Princess Theatre and swimming pools 
as well as stay comfortable in their selected room.


The Medallion operation provides very convenience experience to the guest.
From future planning to immediate ordering.    


Citymapper


Citymapper is a public transit application and mapping service.
The data is include all mode of urban transports ; 
walking, cycling, driving etc.
It is a 'real time' service which calculate many alternative routes
 for the user to choose.

The application is also provide many additional features 
to help the city life easier.


This is the example of a real experience using Citymapper 
to get around London from Oxford st. to Brick lane.

By just inserting places and time many alternative routes 
with calculated time and calories will pop-up. 
The selected route will show the details of travel.



Social Tables


Social tables is an online program to help event planner work easier
 to provide more convenience to guest to create the succeed 'face to face' event.

It is a collaborative web-based event planning platform.
The program includes 3D plan creator which can position 
provided items into it. 




This plate shows how to use the program to a local event.
From choosing the place, creating plan, designing the space 
to managing seats with guests' details and flow of people. 



Integrated Brand


All of the selected brands are service brands 
which collaborate with people, time and places.

As most of the people taking cruise trip have the purpose of 
exploring the world, learning new cultures and meeting new people 
on both during stay on board and on land days.

By bring these all together, using the Medallion as a main device,
 using Citymapper to navigate to any local event 
created by using Social Tables,can create an even better experience 
not only on land or on sea, but on both land and sea.

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