Project 1.1 : Brand Genetic
Panas Saengvaich (Joint)
Aj. Pratana Kileopatinon
....................................................................................
SOM - Skidmore, Owings & Merril LLP
- A worldwide architecture and engineering company
- recieving a number of award due to the design and concept
- Focusing and researching about the posiblity of material uses such as timber
- The using and adpating of natural structure
Link to full resolution
Link to full resolution
Wilderness Safari
- The center of nature and wildlife (Africa)
- luxurious and conservative
- Commerce, Conservation, Community, Culture
- A wide range of community to both local and foreign
- Giving opputunities in terms of education and career
- The use of natural resources for camp design
- "Africa is unexpected"
Link to full resolution
The Combination
The two possibilities: wild in a city and city in a wild. The graphic below illustrates the combination of the three brands by using the identities: the wild community from Wilderness Safari, The natural structure ideas from SOM, and digital technology from R/GA.
Link to full resolution
- A worldwide architecture and engineering company
- recieving a number of award due to the design and concept
- Focusing and researching about the posiblity of material uses such as timber
- The using and adpating of natural structure
Wilderness Safari
- The center of nature and wildlife (Africa)
- luxurious and conservative
- Commerce, Conservation, Community, Culture
- A wide range of community to both local and foreign
- Giving opputunities in terms of education and career
- The use of natural resources for camp design
- "Africa is unexpected"
R/GA
- "Connected by design"
- Digital media and device in a community scale
- Ventures, Consulting, Community, Products & Services
- The focusing on human interaction to the technology (Interactive Space)
- Digital Experiences - to engage and inspire
The Combination
The two possibilities: wild in a city and city in a wild. The graphic below illustrates the combination of the three brands by using the identities: the wild community from Wilderness Safari, The natural structure ideas from SOM, and digital technology from R/GA.
No comments:
Post a Comment