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Sunday, February 18, 2018

PROJECT 1.1: BRAND GENETICS - MARISA ROSAM


PROJECT 1.1 


BRAND GENETICS 


 MARISA ROSAM



ALLBIRDS


GOALS : 

To search for a better eco friendly and sustainable way to produce rather than choosing the cheapest. 
To give consumers a better conscious choice of buying products.


PRODUCTS : 


"THE WORLD'S MOST COMFORTABLE SHOES"

Designing in style, simple and comfortable shoes that fit with any outfits and any occasion.


MATERIAL : 

MERINO WOOL

The finest sheep wool around that is filled with wonderful functions.





                                  FULL RESOLUTION                      FULL RESOLUTION




AMSILK 


GOALS : 

To be sustainable, eco-friendly and energy sufficient.

PRODUCTS : 

SYNTHETIC SPIDER SILK

A vegan option for silk that provides the same or even better quality and function.

MATERIAL : 

SILK

The process of producing silk. 




                                 FULL RESOLUTION                       FULL RESOLUTION



INTERNATIONAL PAPER


GOALS : 

THE IP WAY FORWARD

Sustaining forests

Improving our planet

Innovative products

Investing in people

PRODUCTS : 

PAPER

Producing products that people depend on.

MATERIAL : 

PAPER





                                  FULL RESOLUTION                     FULL RESOLUTION






HYGGE



NO EXACT TRANSLATION BUT IT'S THE CONCEPT OF A LIFESTYLE.
THE ART OF CREATING A SUITABLE, COMFORTABLE ENVIRONMENT FOR ONESELF. 
HYGGE CAN BE TAKEN PLACE BEYOND THE PRIVATE LIVING SPACE, 
IT CAN BE AT WORK, IN THE CITY, IN THE WILD AND 
WITH FRIENDS AND FAMILY. 











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