ARCH DESIGN II : PHASE III BY SUPANAT CHAIYANOPAKUL

ARCH DESIGN II : PHASE III

RICK OWENS PLAYGROUND

by Poom Supanat Chaiyanopakul

ABSTRACT

Clothes are about giving freedom to people-freedom to reveal,to manipulate,to express themselves. People nowadays lives the hectic and busy lifestyle. They need some activities to let them relax after all the stressfulness they received. However in this recent years, healthy and sportive lifestyle became more popular and approachable among our life. The results was many fashion brand came up with many interesting strategies to employ their own product integrated with sport features.

MOODBOARD

Rick Owens

FASHION DESIGNER

Originally from Southern California, fashion designer Rick Owens started his label in the early nineties after dropping out of art school. His first own label catwalk show was held at New York Fashion Week in 2001 and was sponsored by Vogue. Owens gained the CFDA New talent award in 2002.

Owens become artistic director of French furriers Revillon in Paris in 2003. He cemented his reputation as a designer in Paris and introduced a furniture collection, incorporating materials such as raw plywood, antlers, cashmere and marble into his designs. Drawing on his experience at Revillon, Owens introduced a collection exclusively dedicated to fur, Palais Royal. It was named after his Paris boutique. In addition, Owens has RickOwensLilies, a line devoted to his signature silk viscose jerseys and denim line DRKSHDW.

Owens has received numerous awards over the past few years. He most notably won the Cooper-Hewitt National Design Award for Fashion Design and the Rule Breakers Award from Fashion Group International in 2007. The same year also saw the release of his photo book, L'ai - Je Bien Descend?.

 

PHASE 3 : PROLIFERATE : PHATCHANON VARANUKULSAK

cooperatePHASE 3 

AJ. PETER FISHER

PHATCHANON VARANUKULSAK

PROLIFERATE:  THE TEMPORARY SOCIAL REFLECTION

PLEDGE 1 % - ATLASSIAN - LENNY

"when the company not only create impact to a group of people but it impact to the whole world"

The development of brands analysis and material experimentation in phase 1 and phase 2 was extracted the key idea and reinterpret into one sentence 

PHASE 1

"THE MEDIA OR MIDDLE PERSON WHO CONVINCE SOMEONE TO DO SOMETHING SYSTEMATICALLY" 

PHASE 2

"TENSION AND TEMPORARY CONDITION WHICH REACT TO OTHER ELEMENT DIFFERENTLY"

The future brand of media should reflect the truth and problem in local area through something tangibly.

the unaware problem was occurred a lot and no one know about and solve it. To create the way for solving the problem, we need to create the impact or trend in every class. nation and ages 

the social reflection is the brand or organization which examine and unmask the unaware problem of our society in local area through the construction or installation in high density of flowing area caused the opinion, comment, discussion, awareness and social impact to the unaware problem in our society

the brand focus on media problem in the society to show and encourage people in that country which are caused the movement and perception in every parts like politic , cultural religion and etc. in the country lead to create the social impact and trend in society that can predict and change the future

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the context plate of BTS siam show the site analysis and element such as movement of people, surrounding and green space in that area with a lot of analysis and sketch idea of architecture which is considered about pre-existing element

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After site selection, the relation and connection of phase 1 and phase 2 shape the construction and installation which cooperate each other and become a long-sky walk and many entrance(installation)

the sky walk plan show a long pathway with location of the common installation and entrance installation

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The idea and concept of movement, continuity, connection and reaction with the surrounding in different height shape the form of the sky walk, created the new possibility of transition with the infrastructure and building. Moreover, space was add non-formerly elements such as green space , running track and connection

   

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More scoping into installation, the installation was reversed from common object to installation wall or room, the function and concept design was considered from the surrounding, movement and the problem in the installation which disguise in entrance form

 

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the installation(transition) was connected to a long sky walk and created from the problems of the social-networking and media and separated into 4 problems

1.  Media control

2. Cyber-bullying

3. Selling-information

4. Media ethic

and they were created in the room in different entrance and space

the first installation(entrance) connected with the first problem, using the element in the BTS siam which is booth or store. The store will select people to selling product from their look or identity represented the broadcast selection

  
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the second installation(entrance) was created in the same location which influenced by surrounding in term of architecture and media problems. the installation of cyber-bullying focus on memes or gag in the social network the idea of putting some picture and have fun of it.
the installation was located on the screen inside the entrance

   

   

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the third installation was considered about the circulation 

 and privacy represented the selling information problem which invade the privacy of people in social media. the private space of the installation will be the toilet with the blurred mirror on the public space, giving the same sense of invaded privacy

     

   

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the last problem is media ethic and media control which become the real installation on the sky walk

the first one represented about the idea of distorted content in the news and also distorted shape or look of people become taller, shorter, fatter, thinner, handsome, beautiful or ugly

the another installation come from media control which related with Thai culture, the idea of propaganda in politic and controlling the broadcast

       

             

   

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Project1.3 - Iced Tossaporn Sarochsuwan

Project 1 - Phase 3

' PROLIFERATE : Contemporary Business Futures '

' #Hermèsutorito '

Moving to the last phase of this semester which are about to wrap up all the previous ideas, informations and concepts to design the future enterprises of the candidates. Since I've working on two brands ; Hermès and Glossier in a material process, Now, I still keep working with these two by having Hermès as a main brand and taking some idea from Glossier to develop my design.

As Hermès farsight decision was to keeping craft alive that means they need to find a way that will make the brand exist nowadays. Not like the other brands that launching the new collection with the new unexpected design that the brand never made before or collaborate with the others brand to involve new fans to the brand, for example Louis Vuitton x Supreme, The method was to promote the idea of luxury, exclusive, rarity and timeless along with their high manmade quality and produce material so the person who buy Hermès were fascinated by its charm and quality, the one who buy because it was valuable and the one who buy because it named Hermès, it was exclusive, so some people have their mindset that wearing Hermès make they looking much better, exclusive bags for exclusive people.

However, the idea of being too exclusive may push some potential purchasing customer away from the brand as they will not feel familiar and comfortable with the brand , Different from the other brands in my candidates, Glossier using social network to promote their brand that was really effective to increase the fans as they will feel very close to the brand and familiar with the brand.   

' Hermès '

Brand analysis plates and Materials

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' Glossier '

Brand analysis plates and materials

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These come up the idea of #HERMESUTORITO the mixing of its name with Japanese word which sutorito means street so this is how Hermes comes and opens to the street. It was about to create the open catwalk in the middle of the city. In this case I choose Japan as my location because I found some similar between Hermès and Japan as they are both nationalism. They both have their strong culture and I also think that Japan has enough potential to promote Hermès and help keeping Hermès exist as it makes the highest growth sales in and it was one of the fashionable country where they had fashion weeks every year. Japan was also one of the social influences that were main driven the youth culture as well so I think it was really proper because they need this new generation to become their customer in the future because the existing will died someday. The unique style of Japan fashion was also relevant because it was really independent unlike the others. some fantacy styles also mimic to its window display as well.

After chosen Japan as the location, I keep looking to the more specific places, lastsly I got the junction at Harajuku as my location because this junction was the connection of Harajuku that mostly sold the street style brand and really popular for teenagers and Omotesando which the shop along these street were the high-end brandname store. Therefore, here are the connection where the street style meets with the high luxury brand. The catwalk was located at the corner of the street where it was open to the pedestrian that cross along the street from all directions.

The goal of this idea was to engaging the new and more customer to the brand which these open catwalk will help the clients to observe the product comfortable and free by just looking to the amount of models wearing hermes product and walk all along the whole catwalk so this is how they will see the real product not on the advertisement and less stress no embarrassing because they are looking the product from the street not in the store so no seller there these also makes people feel more familiar with the brand and open the chance for the fashion lovers to watch these fashion show that it was really really exclusive, I believe that these can increasing more fans to the brand also more of the new customers who having a purchasing power but feeling nervous to access the store or some who may immediately attract by the brand.

' #HERMESUTORITO '

' Brand, Context and Site analysis '

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' Fashion and Architecture '

For the design of the catwalk first I looking into the definition of what catwalk is

cat·walk

ˈkatˌwôk/

noun

1. 1.

   a platform extending into an auditorium, along which models walk to display clothes in fashion shows; a runway.
2. 2.

   a narrow walkway or open bridge, especially in an industrial installation.

and also bring the idea of fashion to an architecture so I choose fabric as the main building materials because mostly cloth made from textiles and that textiles can be exaggerated the form of the building which also related to the material phases before which it has been used to defined the boundary of the space. Now the fabric still has the same function which I has design the structural catwalk having just the columns, floors, and stairs wearing a three layers of varieties sizes of the curtain that work as a partition and help changing the building look and function inside by just close or open the curtains. So, if you want to open the show to the pedestrian then open all the curtains or vice versa to having a private runway inside. The space and the curtains function are also allow you to have more than just one catwalk at the same time by close some part or open some part of the building. So now the structure can be compare to our body wearing the cloth that can change our look and provide the different function and also exaggerated and silhouettes the real body.

' Plan - Section - Elevation '

showing the layout of the building how the space connected together ; the catwalk and spectator seats, the catwalk to the backstage, also the catwalk to the catwalk.

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' Exploded isometric '

defined each layers of the space and curtains and how it works.

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' Atmospheric representation '

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' Physical Model '

 

Proliferate : Contemporary Business Futures

Proliferate : Contemporary Business Futures

In this phase, ideas from three brands were extracted into an evolution of a new brand.

with Redbull's slogan of " Redbull gives you wings" which means the dink gives you energy, Airush's wind and extreme sports and Droga5's way of expressing their ideas and make a change. First, I looked back further in to water sports. water sports uses wind as it's natural fuel to accelerate.

Combining this with Redbull's slogan of giving energy, I've come to the idea of wind energy that generates clean electricity by using wind as the main source.

 Nowadays, There are less use of clean energy around the world, so by promoting and making movement and impact through something would help people be aware that clean energy is not only safe but efficient.

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My new brand is called "Zephyr" which means wind. Zephyr aims to promote clean energy by participation and experience. What they do is that they hosts watersports festivals around the world where there are good wind and lack of clean energy. Without a particular site, the festival could be host at beaches and lakes where watersports can be played.

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Aiming to promote wind energy, The space for the festival involves wind energy generator that takes advantage of the consistent good wind. The chosen example for the context of the proposal is Pattaya Beach. With the festival being only temporary, the existing structure would be permanent to involve wind power and clean energy for the community.

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The main focus of the proposal would be the cover roof-like structure, which is the wind power generator itself. By adapting the principle of energy by movement, to an architectural element, I decided to make use of a technology called "Piezoelectricity", Which is an energy generator that generates electricity through tension such as bending and squeezing.

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The Piezoelectricity is then adapted to the bending poles connected to a textile through additional strings which allows more bending and more movement throughout the structure.

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With the idea that the festival being outdoor, the space was designed to be very open which would be an understandable aspect for the recreation space afterwards. The festival, being only temporary, will include ad-dons for the space, in this case, prefabricated booths which are made with frames and textiles that can be removed after the festivals.

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The space is seperated in to 2 parts which are the static and dynamic spaces. The spaces that are static are the spaces that would have least movement. dynamic spaces are designed to be around the outer part, being floated on the surface of the water, while the middle static platform is raised. the piezopoles are also designed to  shortened as the spaces transitioned from dynamic into static. By this, decreasing movement from the wind as the poles get shorter.

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