Project 1.1, Brand Genetics

Brand Genetics

Project 1.1

Nattakitta Chuasiriphattana

DERIVES FOR LAST SEMESTER PROJECT ON EXTRACTING AND 

ANALYZING CHARACTERISTICS OF ARCHITECT

THIS PHRASE EXPECTED EVERY STUDENT TO SELECT THREE BRANDS

FROM THE GIVEN LIST, THUS DID RESEARCH AND ANALYSIS ON 

EACH OF THEM THOROUGHLY. 

DNA OF EACH BRANDS

ARE EXTRACTED THROUGH THE CONCEPT OF 

NORMS, MEMES, AND GENES  

genes: a hereditary unit that is transferred from a parent to offspring and holds some characteristics of the parent

norms: elements or behaviors that are transmitted (vertically) through enforced social and cultural institutions

memes: elements or behaviors that may be considered to be passed (horizontally) from one individual to another

USING THE CONCEPT OF THESE THREE TERMS, STUDENT HAVE TO

FIND COMMON AND INTERSECTION BETWEEN EACH BRANDS

AND FIND A WAY TO COMBINE THEM

SELECTED BRANDS

RYOT IS A FLIM COMPANY WHICH CREATE UNIQUE CONTENT
FOR NON PROFIT PURPOSE, IT CHARACTERISTIC 
UPON ITS BLOOMING CREATIVITY AND REBELLIOUS ACTIONS.



THIS COLLAGE SHOWS THE IMPORTANT COMPONENTS THAT
MAKE UP THE IDENTITY OF THIS BRAND. WHAT INSPIRED
THEM INTO PROCESSING THEIR CONTENT, THUS
WHAT KIND OF TECHNOLOGY THEY USES TO PRESENT THEIR 
CONTENT TOWARD THE AUDIENCES.

TENCENT IS THE LEADING INTERNET PLATFORMS IN CHINA, WHICH
PROVIDES SOCIAL PLATFORM AND DIGITAL CONTENT SERVICES TARGETING
CHINESE PEOPLE. TENCENT COMPANY IS A DOMINATING AND POWERFUL FIRM


THEIR PRODUCT VARYS IN EVERY FIELD POSSIBLE
NO MATTER ITS THE SOCIAL MEDIA, ENTERTAINMENT, FINANCIAL, AND UTILITIES.
THIS SHOW HOW ENGAGE THIS BRAND IS WHICH CHINESE PEOPLE'S
EVERYDAY LIFE.

GOOP IS A LIFESTYLE COMPANY FOUNDED BY GWYNETH PALTROW,
AN ENGLISH ACTRESS. THEIR ARE SO MUCH CONTENT 
ON THE WEBSITE, ON TRAVEL, WORK, FOOD, WELLNESS
AND BEAUTY

SHE AIMS TO PROVIDE HER AUDIENCE
THE LIFE STYLE SHE APPROACH IN HER 
EVERYDAY ROUTINE, ADVICE AND PRODUCT 

CONTEXT
X,Y,Z